Video engagement on web and cellular phones has never been higher. Social media marketing platforms such as Facebook, Instagram, and Twitter are filled up with videos; Facebook even comes with a entire tab focused on videos. Now non-social media apps are looking at video at the same time. Most companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have seen tremendous success using video promotions on Instagram while manufacturers like Saks show in-app product videos for best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the video playing without anyone’s knowledge of their login screens. These fun, engaging videos give the user a great sense of the app and the brand before entering the knowledge.
Media compression
Compression is usually an important although controversial topic in app development especially when you are looking at hardcoded image and video content. Are designers or developers in charge of compression? How compressed should images and videos be? Should design files support the source files or perhaps the compressed files?
While image compression is reasonably basic and accessible, video compression techniques vary depending on target tool and use which enable it to get confusing quickly. Simply looking with the possible compression settings for videos may be intimidating, specifically if you don’t know what they mean.
Why compress files?
The normal file size of the iOS app is 37.9MB, and there are a number of incentives for implementing compression techniques to maintain your size your app down.
Large files make digital downloads and purchases inconvenient. Smaller quality equals faster download rate for the users.
There’s a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos could be 100MB themselves!
When running low on storage, it’s simple for users to get in their settings and discover which apps consider inside the most space.
Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.
Background videos for mobile apps are neither interactive nor the target with the page, so it’s better to utilize a super small file with the proper amount of quality (preferably no bigger than 5-10MB). It doesn’t have to be too long, especially if it provides a seamless loop.
While GIFs and video files bring this purpose, video clips tend to be smaller in space than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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