What business should a mega-brand like McDonald’s get into next?

Launch McDonalds Coffee houses!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds is the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost by holding an original position that appeals to adults and kids alike.

The McD’ Coffee Shops could be ideal in experiencing the coffee cultures which might be rapidly expanding through the globe. These coffee cultures covered with Starbucks and personal cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people turn to coffee shops as time-killers en route towards the cinema, take-away, or finding comfort work. They’re hunting for a short-term experience that is fast with excellent service at a reasonable cost.

McD Fast food restaurants will be separate entities from the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo enables for fast recognition, credibility and belief inside the medical. Nevertheless for further differentiation from the fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours which are sometimes used in certain countries. Also introducing more at ease seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so youngsters are not entirely excluded from this adult experience.

McDonalds is acknowledged for being open until late along with their Cafes would thus match the huge consumer demand from club/bar goers and tourists that will subscribe to a product that permits the crooks to enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their less expensive costs in comparison with Starbucks etc would permeate countries where cafes are believed a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can connect to the same knowledge about less expensive costs, better and faster service.

This venture create a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty towards the brand.

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