Technology is influencing our strategy for acting, it influences our knowhow and marketers must adjust to it. In the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable method of seeing things. Possessing this in your mind, will enable us to adapt more careful.
This hitting the ground with the latest technological development is influencing publishers to adapt or die. One those trends will be the increased using “fringe” social hubs. Brands having a broader presence will definitely be form of less skeptical when publishing content via social hubs which were considered during the past “fringe.” Over time we have been also noticing many interesting methods for interactive content, one particular is thru 360 views photo just like a virtual 360 view. One other trend is the utilization of animated GIFs dominating newsfeeds and timelines. These will keep its growth for the next years.
Determined by technology again, algorithms have become to build content. We are now listening the development of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that a proper blend of SEO, SMM, UX and analytics may help you reap rich rewards once you value their importance equally and treat them as you instead of individual components
Paid Social. We noticed that back 2015 there were a large growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course is constantly dwindle as internet sites aggressively push for marketing on their own platforms. It’s time and energy to compensate for the paid social approach because this is just getting bigger
New publishing options in social networking. Instant articles by Facebook are now able to help publishers give their content more visibility compared to content on their own native publishing platforms.
Real-time aggregated submissions are about the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands which has a broader presence will definitely be form of less skeptical when publishing content via social hubs which were considered before “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are centered on Snapchat and Instagram and definately will only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with research by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a a part of every content online strategy in 2016.
Visual content including infographics continues enabling marketers to deliver personalized content. Global internet speed grew by 17% in one year. Slow internet connection isn’t a problem anymore, therefore delivering cool graphic-oriented content should be paramount to implement for the following years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences over the years. It’s got remained consistent as years go by however it will just get higher and within the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the next years is augmented reality. Creating virtual reality based content enables marketers to educate yourself regarding a whole new frontier of content assimilation. This will give a push for giant brands. Facebook’s new 360 video option is opening the latest an entire world of article marketing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This really is one of the many key drivers that may define SEO in 2016.
Finally, make this year enough time to determine real bonds between customers plus your brand. Do internal marketing your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is caused by internal resistance. To supply an engaging brand to customers means marketers should effectively engage and cut across a corporation. This is neither easy nor welcome, however it appears many agree. Increasing the product offering may be the #1 way marketers feel customer intimacy may be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is when they could most effectively build intimacy. In addition they revealed that many their customers associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your market may well be more important than ever before this season – how these content articles is delivered, though, is the vital thing. App development and content for an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers start to take notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat has got Snapchat Discover and also the alternative for any advertiser or individual to produce their unique geo filter with Snapchat when needed. Messaging is definitely huge inside the digital world. Expect digital marketers to restore even bigger.
A trend towards a longer sales funnel where digital marketers offer an increasingly advanced worthwhile upfront, before moving towards getting their email or stepping into a sales sequence. This will usually have the form of content marketing – via websites, YouTube videos, and webinars, in addition to over the growing rapidly live video space using platforms such as Periscope and Facebook Live. Essentially the most successful digital marketers will likely be those people who are capable of establish a advanced level of trust before asking prospects and customers for that sale. This can be additional help marketers given that they will need to strategically craft a large amount of free content, though the rewards comes in are a less arduous sale after they do require it, given that they have established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But information is now more dynamic, accessible, and broadly understood. This can open new opportunities for messaging optimization – but, more importantly, this use of data will challenge marketers to become nimbler and responsive.
Awesomedia one of the greatest branding in marketing & digital agency in Scandinavia use science, technology and inspiration from above to consider you to divine realms of absolute moments of awe, while some offer you a temporal experience, awesomedia from Finland takes your brand to positioning it on the core of one’s target. The others are just beautiful designs.
Contact Awesomedia at www.awesomedia.org for any free branding consultation!
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