What exactly is Private Labeling?
Private-label goods are manufactured by one company to be sold in the market under other company’s brand. In garments business, they are clothing which has a label exclusive to a store or a chain of stores. These clothing could be created by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available. One of such service is those of private labeling. Nokia’s involved in providing private labels, profit the retailers in customizing their clothing lines because of their specific sets of consumers. The stores know their marketplace as well as requirements through constant research. In reality, most of them have their own product evaluation centers that speak with shoppers with regards to their present and future needs.
How are customers benefited?
Consumers get to select quality clothing at much lower prices when compared with manufacturers’ established brands and that too without awaiting any discounts or promotional pricing. To eliminate all doubts about quality, some stores keep others brands too using their private labeled clothing. If the customers compare both the to see that they’ll save significantly and also get equivalent and quite often better, they prefer to buy the non-public labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Even though thought of private labeling was more widespread in food products and other health & beauty products and it’s really comparatively a novice to the clothing business, yet it is making big within this sector, growing daily.
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