What’s Private Labeling?
Private-label merchandise is made by one company to be sold on the market under other company’s brand. In garments business, they may be clothing having a label exclusive to local store or a chain of stores. These clothing may be produced by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available nowadays. Among such service is that regarding private labeling. Nokia’s involved in providing private labels, help the retailers in customizing their clothing lines for specific categories of consumers. The stores know their target market and its requirements through constant research. The truth is, some of them have their own product evaluation centers that speak to shoppers with regards to their present and future needs.
How are customers benefited?
Consumers reach select quality clothing at reduced prices as compared with manufacturers’ established brands knowning that too without expecting any discounts or promotional pricing. To get rid of all doubts about quality, some stores keep others brands too with their private labeled clothing. When the customers compare both to see they can save significantly as well as get equivalent and quite often better, they like to get the private labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Even though idea of private labeling was more prevalent in food items and also other health & beauty products and comparatively a new comer to the clothing business, yet it is making big on this sector, growing day-to-day.
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