Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan using this venture, and he’s hoping the organization he’s launched having a Kickstarter campaign would be the next Toms.


“They add such a pop of color, they just they make you happy.”

Ahmed is talking about these shoes being created by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s an organization committed to making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals from your market,” he says.

he brought a few of the shoes to NJ, had his girlfriend put them on and also this happened:

“Everywhere she went she received plenty of compliments around the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted a pair – but there was a problem with simply importing them. The artisans making the sneakers only made Three or four dollars per day, hardly enough to meet their basic needs, much less support a family group.

“The effort they put behind these sneakers is just significant. These folks were definitely very underpaid for his or her crafts and skills so we wanted to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in all.

That cash visits paying Naraam artisans above rate for their intricate work. Also…

“We do profit sharing together, and we are also giving them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful peep toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
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