Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this venture, and he’s hoping the business he’s launched using a Kickstarter campaign will be the next Toms.


“They add this kind of pop of color, they just they create you content.”

Ahmed is talking about the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company committed to making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I found these beautiful colored sandals from your market,” he states.

he brought a number of the shoes back to NJ, had his girlfriend wear them which happened:

“Everywhere she went she received tons of compliments around the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted some – but there was clearly a problem with simply importing them. The artisans making the sneakers only made A few dollars each day, hardly enough to fulfill their basic needs, a lot less support a household.

“The effort they put behind these sneakers is merely significant. These folks were definitely very underpaid for crafts and skills and we wished to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in most.

Those funds visits paying Naraam artisans above market value for intricate work. Also…

“We are going to do profit sharing together, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
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