Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the company he’s launched with a Kickstarter campaign will be the next Toms.
“They add this type of pop of color, they just they create you cheerful.”
Ahmed is discussing the sneakers being made by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company focused on making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and I found these beautiful colored sandals from your market,” he admits that.
he brought a few of the shoes back to NJ, had his girlfriend wear them and this happened:
“Everywhere she went she received a lot of compliments on the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted moobs – but there was clearly an issue with simply importing them. The artisans making the sneakers only made 3 or 4 dollars a day, hardly enough to meet their basic needs, significantly less support a household.
“The effort they put behind these footwear is simply significant. These were definitely very underpaid for crafts and skills so we wished to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in every.
That cash visits paying Naraam artisans above market value for his or her intricate work. Also…
“We are going to do profit sharing with them, and we’re also giving them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter spot for everyone.
“I think it brings two cultures together. It gets people together this way.”
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