Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the company he’s launched with a Kickstarter campaign would be the next Toms.


“They add this kind of pop of color, that they just they create you cheerful.”

Ahmed is referring to the shoes being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization dedicated to making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from our market,” he states.

he brought a few of the shoes to NJ, had his girlfriend put them on which happened:

“Everywhere she went she received a lot of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there was a problem with simply importing them. The artisans making the shoes only made 3 or 4 dollars per day, hardly enough to meet their basic needs, significantly less support a household.

“The effort they put behind these footwear is simply significant. They were definitely very underpaid for their crafts and skills and that we desired to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in all.

Those funds visits paying Naraam artisans above market value for his or her intricate work. Also…

“We do profit sharing using them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful peep toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together like that.”
More details about peep toe flats go to this useful web page: here