Just how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example how to get a lot more than 10,000 fans on your own Facebook business page.

Facebook could be the king of social networking sites using more than 1.79 billion active users per month (Updated December 2016). It can be utilized by a lot more than 60% of Internet surfers Worldwide and it is a great tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To use this for business purposes, you need to have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance of having many Facebook fans on your own business page?

It indicates popularity – It’s a given that the number of fans reveals how popular a web site is. A popularity business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans and also this leads to a number of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website will need a great deal of Facebook fans. Five Years ago this would not make any difference however in the Modern day, social proof is essential.

More fans, more visits – Greater fans you have, the more could be the amount of people which will see your posts of their timeline and perchance see your website.

While this really is, it should be noted that does not your entire fans will see your content.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of the followers (only 4 percent) will see your status updates.

This number can vary, what is essential to be aware of now, happens when you have 10,000 fans so you post a whole new update, it will likely be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media is a ranking factor, numerous studies show that popular websites on Facebook will perform better in search, these days so popular websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you are believing that using a lots of Facebook fans is essential on your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous to grow organically.

Step 1: Firstly – you need to have a Facebook business page

It may seem silly for that experienced however for beginners to social media this may be something new: A private Facebook page differs from a small business page.

If you would like to have friends on Facebook to share with you your holiday photos you will need to create a personal page though if you want to have fans and followers on your website or business you will need to create a Facebook business page.

So, the first task is always to ensure that you develop a Facebook business page as well as the second step is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most significant optimization tip of.

The quality of the content posted on your own Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw in new fans or more likes from ads even as will see below.

Step 3: Make the most of your own Facebook account

I mentioned in step one above you’ll want to have a business page and not a private page, but you still need to have an active personal facebook account.

Here is why:

After you post an update on your own business page, a good way to raise exposure and likes, is always to share that post on your own personal page as well.

People you have as friends on your own personal page will ‘like’ and ‘interact’ together with the post shared from your business page as well as increase the engagement factor of the posts.

As a result, facebook can have your content to more fans (organically).

So, a good way to raise the volume of individuals who view your content and go beyond the 4% individuals group of fans is always to share and promote the post on your own personal page.

It is evident that the greater the number of friends the greater could be the visibility of the post.

Also, make sure that you invite your entire existing friends (and new ones) to like your Facebook business page. Do that when you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media 101 but you must have the Facebook like box on your own website for several reasons:

#1 – It’s a method to associate your internet site together with the Facebook business page. In other words it is a way to ‘tell’ search engines this can be your official Facebook business page.

#2 – When you are getting a great deal of fans, this can be something you must be proud off and another to show to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to expand your group of fans organically. Your potential customers can follow your internet site by clicking such button while not having to check out Facebook.

Hint: For maximum results, squeeze LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup the like box to new users (by way of example, as soon as they spend A minute over a page, as soon as they scroll as a result of the bottom or as soon as they make an effort to leave your page – although this is successful regarding getting new likes, you ought to be careful not to allow it to be too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed the like box within a prominent position on the website.

The next natural step is always to start sharing content to keep your fans happy and perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to check out which will increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing with your page. For instance, if your web site is about Social media marketing, share content related to social media and not about sports or another type you might like. In case your users need to read sports news, they understand finding them.

#2 – Don’t forget which they follow your organization page to get updates relating to your website (and niche) and not relating to your social gatherings: If you want to get social, then make use of your personal Facebook page, your organization page is approximately your internet site.

#3 – Generally thumb, I use my company page to share with you content from my niche only, only should share something is not related to my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. For those who have an advancement to share with you or something that might benefit your fans, that can be done but don’t add too much.

Try to post interesting, shareable content that is related to your niche, even if this does not come directly from your internet site. Have a balance between promotional and content that your followers should read.

Step 6: Share interesting and high quality content (not only links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with just links. Allow me to present you with a good example to understand I am talking about.

When you would like to share a blog post from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this post without adding any extra information. In case your title and images are perfect, you will get numerous likes with regards to the time you’re making the post, number of fans etc.

If one one other hand, you enrich your post with the help of more information and also a list, then other activities being equal, you are very likely to get more likes and shares.

For me this will make sense because those that view a title and image of their timeline might not exactly ‘Like It’ because it provides no value in their mind (don’t forget that the average user is given a huge selection of postings of their timeline should they login to Facebook).

On one other hand once you give them valuable, high quality as well as simple you just read information (being a list), they are going to go through the LIKE button given that they read something helpful while not having to leave their timeline.

Note: This is a known proven fact that people have a tendency of LIKING a blog post without reading it so give them top reasons to do this; your internet site visits might not exactly increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at many of the most popular Facebook pages, you will notice that they have an inclination to share with you images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. A few tips to consider:

Quality updates – This is actually the best incentive you’ll be able to lengthy users. Before posting anything on your own page, you should be sure that it gives you value to your audience. When you do this consistently, you existing followers will share it using their friends as well as get more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Just like the page first. There are various tools to accomplish this but are thinking about if you don’t have a known brand this many not so successful.

Content upgrades – In case you have your blog post, you need to use ask users to adore your page to obtain an latest version of the post. This implies extra tools but it is something worth testing out.

Step 9: You need to advertise your own content and page

When you create your organization page don’t expect that it’ll magically get a huge number of fans. Aside from the tips outlined above, you might also need to promote your organization page in places besides Facebook.

A few tips to take into consideration that assisted my case:

Promote in other social media networks – In case you have accounts with social media channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on your self on Facebook as well. Be polite and show them the advantages from the process.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you’ll be able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow your self on facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did so it manually and not using any tools) it can produce fantastic results.

Promote with your newsletter – In case you have a newsletter or you communicate with your readers via email, make sure that you make them follow your Facebook page.

Do not only write the FB URL through your signature but Inquire further politely to adore your organization page.

Step 10: Facebook ads is a must

I have saved among the easiest and many good ways to increase your Facebook fans for last, as it is alone that it’s not free.

Facebook offers a self-service ad platform used either to increase your group of fans (advertise your page), supercharge your posts, get more leads, increase conversions or perform a number of other actions (as shown from the image above).

The procedure is actually comparatively easy and straightforward. Basically you end up picking a webpage you possess, select your main goal (advertise your page), select your audience (determined by country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign depends on numerous factors. The best way to assess if Facebook ads is a great treatment for increase your group of fans, is always to run a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns for any fixed duration (a minimum of weekly). By the end, you’ll be able to decide if the cost per like is one area you are prepared to pay for.

I had achievement with Facebook ads for both my websites and then for client websites i run campaigns on a monthly basis (for several days) to improve my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe that everything you pay for is Facebook likes but usually you spend Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit the like button so spend time and take into account the message you would like to display with your ad and also the image to make use of.

Conclusion

Having a large number of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations to your business page (steps 1 and 2 above), then a easiest way to obtain more followers is to use Facebook ads. Along with some A/B testing you will get to 10,000 fans without any a lot more than $1,000 (spread right into a duration of months).

Once one does everything properly and given that you have a great service or product, you’ll be able to expand your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.