Just how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example the way to get a lot more than 10,000 fans on your Facebook business page.

Facebook may be the king of social support systems with over 1.79 billion active users per month (Updated December 2016). It is used by a lot more than 60% of Internet surfers Worldwide in fact it is an excellent tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you’ll want lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable that this number of fans reveals how popular an online site is. A business business page with 100,000 followers is a lot more popular than a page with 1,000 fans which leads to a number of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website will need to have lots of Facebook fans. Five-years ago this would not subject however in the Modern day, social proof is essential.

More fans, more visits – Greater fans you have, the greater may be the number of people that will see your posts inside their timeline and maybe go to your website.

While this is, it should be noted that doesn’t all your fans will discover you.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of your followers (a maximum of Four percent) will discover your status updates.

This number may differ, what is essential to be aware of now, is actually you have 10,000 fans and you also post a fresh update, it will be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media marketing is a ranking factor, numerous studies reveal that popular websites on Facebook will perform better in search, these days quite popular websites (other factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are convinced that creating a large amount of Facebook fans is essential on your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans also it continous to cultivate organically.

Step 1: First off – you’ll want a Facebook business page

It sounds silly for the experienced nevertheless for beginners to social media marketing this can be something totally new: An individual Facebook page is different from a company page.

If you want to have friends on Facebook to share with you your holiday photos you will need to produce a personal page but if you want to have fans and followers on your website or business you will need to produce a Facebook business page.

So, the first task is usually to just be sure you build a Facebook business page as well as the second step is usually to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most significant optimization tip of most.

The company’s content posted on your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw in new fans or maybe more likes from ads even as we will discover below.

Step 3: Reap the benefits of your own personal Facebook account

I mentioned in the first step above that you need to have a very business page instead of an individual page, however you still need provide an active personal facebook account.

Here is the reason:

After you post an update on your business page, one way to boost exposure and likes, is usually to share that post on your personal page as well.

People you have as friends on your personal page will ‘like’ and ‘interact’ using the post shared from your business page which will boost the engagement factor of your posts.

As an effect, facebook will demonstrate you to more fans (organically).

So, one way to boost the volume of people who view you and go after dark 4% of you group of fans is usually to share and promote the post on your personal page.

It is evident that this greater the number of friends the greater will be the visibility from the post.

Also, ensure that you invite all your existing friends (and a) to like your Facebook business page. Do this when you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social internet marketing 101 however you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your web site using the Facebook business page. In other words it’s a approach to ‘tell’ search engines like yahoo that is your official Facebook business page.

#2 – When you invest in lots of fans, this is something needs to be proud off and something to indicate in your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a sensible way to grow your group of fans organically. The future prospect can follow your web site by clicking the LIKE button without needing to visit Facebook.

Hint: For optimum results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You may also popup etc box to new users (as an example, after they spend A minute with a page, after they scroll into the underside or after they attempt to leave your page – while this is successful regarding getting new likes, you should be careful to never allow it to be too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box in a prominent position on the website.

The next natural step is usually to start sharing happy to maintain fans happy and perhaps manage to convert them from fans > site visitors > customers.

Some simple rules to follow along with that will boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing in your page. As an example, should your web site is about Social media marketing, share content in connection with social media marketing instead of about sports or another type you might like. If your users need to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they can follow your business page to have updates relating to your website (and niche) instead of relating to your social gatherings: If you need to get social, then takes place personal Facebook page, your business page is approximately your web site.

#3 – As a rule thumb, I personally use my company page to share with you content from my niche only, easily should share something is just not in connection with my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. For those who have a promotion to share with you something like that that may benefit your fans, this can be done but don’t overdo it.

Try to post interesting, shareable content which is in connection with your niche, even if this does not come directly from your web site. Keep a balance between promotional and content that the followers might choose to read.

Step 6: Share interesting and good quality content (not simply links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me offer you an illustration to understand what I mean.

When you want to share an article from your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this text without adding the other information. If your title and images are great, you’re going to get a number of likes depending on the time you make the post, number of fans etc.

If one one other hand, you enrich this page by adding more information and also a subscriber base, then other items being equal, you might be prone to gain more likes and shares.

For me this may cause sense since people that view a title and image inside their timeline may not ‘Like It’ because it provides no value to them (don’t forget that this average user is given a huge selection of postings inside their timeline if he or she login to Facebook).

On one other hand when you allow them to have valuable, good quality and straightforward you just read information (just like a list), they’ll go through the LIKE button simply because they read something useful without needing to leave their timeline.

Note: It’s a known undeniable fact that individuals have a bent of LIKING an article without reading it so allow them to have good reasons to do this; your web site visits may not increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a peek at probably the most popular Facebook pages, you will see that they have an inclination to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. A few ideas to consider:

Quality updates – This can be the best incentive you are able to provide your users. Before posting anything on your page, you’ll want to be sure that it gives you value in your audience. With this option consistently, you existing followers will share it using their friends which will have more users.

Run a contest – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to Such as the page first. There are many tools to achieve that but are considering if you don’t have a very known brand this many ‘t be so successful.

Content upgrades – If you have your blog, you can use ask users to enjoy your page to obtain an new version of your post. This calls for extra tools yet it’s something worth testing.

Step 9: You’ll want to market your own content and page

When you develop your business page don’t expect that it will magically get 1000s of fans. Aside from the tips outlined above, you might also need to promote your business page in places apart from Facebook.

A few ideas to take into consideration that helped my case:

Promote in other social media marketing networks – If you have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate yourself Facebook as well. Be polite and tell them the rewards from the process.

Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, you are able to benefit from twitter’s interactive features.

When you have a new twitter follower, send them an individual (personalized) message and get the crooks to follow yourself facebook (both your personal and business pages).

This method although it ‘s time consuming, (I did so it manually instead of using any tools) it can produce great results.

Promote in your newsletter – If you have a newsletter or you engage with your readers via email, ensure that you make them follow your Facebook page.

Do not simply write the FB URL within your signature but Inquire further politely to enjoy your business page.

Step 10: Facebook ads is a must

I have saved one of several easiest and a lot great ways to raise your Facebook fans for last, as it is alone that it’s not free.

Facebook offers a self-service ad platform which you can use to either raise your group of fans (market your page), improve your posts, get more leads, increase conversions or carry out a number of other actions (as shown in the image above).

The procedure is pretty simple and easy straightforward. Basically you choose a webpage you use, select your ultimate goal (market your page), select your audience (based on country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign is dependent upon a number of factors. The ultimate way to assess if Facebook ads is a superb strategy to raise your group of fans, is usually to chance a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (no less than every week). At the end, you are able to evaluate if the price per like is a thing you might be happy to purchase.

I had achievement with Facebook ads both for my websites and for client websites and I run campaigns monthly (for a few days) to enhance my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Many individuals believe that what you purchase is Facebook likes in fact you spend Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit etc button so spend an afternoon and look at the message you want to display in your ad and also the image to use.

Conclusion

Having a major number of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the ultimate place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations in your business page (steps 1 and a pair of above), then your simplest way to get more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without having a lot more than $1,000 (spread into a amount of months).

Once one does everything properly and provided that you do have a great services or products, you are able to grow your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.