How to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example how to get over 10,000 fans on your Facebook business page.

Facebook could be the king of social networks exceeding 1.79 billion active users monthly (Updated December 2016). It can be utilised by over 60% of Online users Worldwide and it’s also a fantastic tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What could be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable how the number of fans reveals how popular an internet site is. A facebook business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans which results in a number of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website needs to have lots of Facebook fans. Five-years ago this failed to subject but in the Modern day, social proof is very important.

More fans, more visits – Greater fans you might have, the more could be the number of people that can view your posts inside their timeline and possibly visit your website.

While this is correct, it ought to be noted that does not all of your fans will discover your site content.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than 4 percent) will discover your status updates.

This number may differ, what is very important to be aware of now, happens when you might have 10,000 fans and you post a whole new update, it’s going to be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social media marketing can be a ranking factor, many studies demonstrate that popular websites on Facebook may perform better in search, than not so popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a great deal of Facebook fans is very important on your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the identical steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and it continous to grow organically.

Step 1: First suggestion – you need to have a Facebook business page

It may appear silly for the experienced nevertheless for beginners to social media marketing this may be something new: A private Facebook page differs from an enterprise page.

If you wish to have friends on Facebook to express your holiday photos you will need to make a personal page though if you want fans and followers on your website or business you will need to make a Facebook business page.

So, the initial step is always to make sure that you produce a Facebook business page along with the alternative is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most significant optimization tip of.

The expertise of the content posted on your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or maybe more likes from ads even as will discover below.

Step 3: Benefit from your personal Facebook account

I mentioned in 1 above that you need to have a business page rather than a private page, however, you still need to offer an active personal facebook account.

Here is the reason why:

After you post an update on your business page, one of the ways to improve exposure and likes, is always to share that post on your personal page also.

People you might have as friends on your personal page may ‘like’ and ‘interact’ using the post shared out of your business page and this will boost the engagement factor of your respective posts.

As a result, facebook can have your site content to more fans (organically).

So, one of the ways to improve the volume of people that view your site content and go beyond the 4% people group of fans is always to share and promote the post on your personal page.

It goes without saying how the more number of friends greater would be the visibility in the post.

Also, make sure that you invite all of your existing friends (and a new one) to enjoy your Facebook business page. Do this when you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 however, you require the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your web site using the Facebook business page. To put it differently this is a method to ‘tell’ search engines like google until this is your official Facebook business page.

#2 – When you are getting lots of fans, this really is something you must be proud off the other to demonstrate on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to increase your group of fans organically. The future prospect can follow your web site by clicking the LIKE button while not having to visit Facebook.

Hint: For optimal results, placed the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup so on box to new users (as an example, as soon as they spend One minute over a page, as soon as they scroll as a result of the lower or as soon as they attempt to leave your page – although this is useful in terms of getting new likes, you need to be careful to never make it too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box within a prominent position on the website.

The next natural step is always to start sharing prepared to keep your fans happy and possibly be capable of convert them from fans > website visitors > customers.

Some simple rules to adhere to that can boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing in your page. For example, in case your web site is about Social networking, share content related to social media marketing rather than about sports or another type you might like. In case your users wish to read sports news, they are fully aware where to locate them.

#2 – Don’t forget which they follow your organization page to obtain updates about your website (and niche) rather than about your social gatherings: If you want to get social, then make use of personal Facebook page, your organization page is around your web site.

#3 – Usually thumb, I take advantage of my company page to express content from my niche only, only must share a thing that just isn’t related to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. When you’ve got an offer to express or something which may benefit your fans, you can do so but don’t drink too much.

Try to create interesting, shareable content that’s related to your niche, it sometimes will not come straight from your web site. Maintain a balance between promotional and content that the followers might choose to read.

Step 6: Share interesting and top quality content (not merely links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with just links. I want to offer you an example to understand what I mean.

When you wish to share an article out of your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks similar to this:

You can share this article without adding the other information. In case your title and pictures are good, you’ll get several likes depending on the time you’re making the post, number of fans etc.

If one one other hand, you enrich this page by adding additional information especially an inventory, then other things being equal, you’re very likely to gain in likes and shares.

For me this may cause sense because people that visit a title and image inside their timeline may well not ‘Like It’ because it provides no value to them (don’t forget how the average user is presented with numerous postings inside their timeline every time they login to Facebook).

On one other hand when you provide them with valuable, top quality and easy to see information (as being a list), they’re going to click the LIKE button because they read something helpful while not having to leave their timeline.

Note: It is just a known undeniable fact that individuals have an inclination of LIKING an article without reading it so provide them with why you should achieve this; your web site visits may well not increase nevertheless the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at some of the most popular Facebook pages, you will notice that they have a tendency to express images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and as a result the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A few tips to consider:

Quality updates – This is the best incentive you are able to offer users. Before posting anything on your page, you’ll want to be sure that it gives you value on your audience. When you do this consistently, you existing followers will share it using their friends and this will get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to LIKE the page first. There are many tools to do that but consider that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – If you have your blog post, you may use ask users to enjoy your page to obtain an updated version of your respective post. This implies extra tools yet it’s something worth checking out.

Step 9: You need to promote your own content and page

When you create your organization page don’t expect it will magically get a large number of fans. Apart from the tips outlined above, you need to to market your organization page in places aside from Facebook.

A few tips to take into account that assisted my case:

Promote in other social media marketing networks – If you have accounts with social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up yourself on Facebook also. Be polite and show them the advantages from the process.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you are able to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and ask these to follow yourself on facebook (your business and personal pages).

This method eventhough it ‘s time consuming, (I did it manually rather than using any tools) it may produce fantastic results.

Promote in your newsletter – If you have a newsletter or you communicate with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not merely write the FB URL within your signature but ASK them politely to enjoy your organization page.

Step 10: Facebook ads can be a must

I have saved among the easiest and quite a few effective ways to enhance your Facebook fans for last, since it is the only person that it’s not free.

Facebook comes with a self-service ad platform used with the idea to enhance your group of fans (promote your page), supercharge your posts, get more leads, increase conversions or carry out a number of other actions (as shown from the image above).

The procedure is quite easy and straightforward. Basically you choose a webpage you have, select your ultimate goal (promote your page), select your audience (according to country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign depends upon several factors. The simplest way to assess if Facebook ads is a good treatment for enhance your group of fans, is always to chance a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (no less than a week). At the end, you are able to decide if the charge per like is a thing you’re happy to purchase.

I had great results with Facebook ads both for my websites as well as for client websites and i also run campaigns each month (during their visit) to enhance my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. A lot of people believe that everything you purchase is Facebook likes but actually you pay Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit so on button so spend an afternoon and consider the message you wish to display in your ad as well as the image to utilize.

Conclusion

Having a huge number of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations on your business page (steps 1 and a couple of above), then a fastest way to get more followers is to apply Facebook ads. Along with some A/B testing you may get to 10,000 fans without over $1,000 (spread in a period of months).

Once you are doing everything properly and provided that you have a great service or product, you are able to increase your fans to 100,000+ like I did using the Facebook Page of my fitness blog.