Exactly how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example getting greater than 10,000 fans on your Facebook business page.

Facebook will be the king of social networks exceeding 1.79 billion active users per month (Updated December 2016). It can be utilized by greater than 60% of Web users Worldwide which is a fantastic tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the significance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable that this variety of fans reveals how popular a website is. A grow business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans this also results in a variety of other benefits (described below).

It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website or blog will need lots of Facebook fans. Five-years ago this did not make any difference in the 21st century, social proof is very important.

More fans, more visits – Greater fans you might have, the greater will be the number of individuals which will visit your posts within their timeline and maybe see your website.

While this is correct, it must be noted that does not all your fans will see your content.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your followers (at most 4 percent) will see your status updates.

This number can differ, what is very important to be aware of now, is actually you might have 10,000 fans so you post a whole new update, it will likely be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, today very popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are convinced that developing a large amount of Facebook fans is very important for your website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans and it continous to grow organically.

Step 1: First suggestion – you need to have a Facebook business page

It may seem silly to the experienced but also for beginners to social networking this may be a new challenge: Your own Facebook page differs from a small business page.

If you want to have friends on Facebook to express your holiday photos you’ll need to generate a personal page but if you want to have fans and followers for your website or business you’ll need to generate a Facebook business page.

So, the initial step is to make sure that you build a Facebook business page and the second step is to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most crucial optimization tip of all.

The quality of the content posted on your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to get new fans or higher likes from ads even as we will see below.

Step 3: Benefit from your individual Facebook account

I mentioned in step 1 above you’ll want to have a business page instead of a personal page, however, you still need to come with an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to boost exposure and likes, is to share that post on your personal page as well.

People you might have as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared out of your business page and will also raise the engagement factor of your posts.

As a result, facebook will demonstrate your content to more fans (organically).

So, one of the ways to boost the amount of people that view your content and go beyond the 4% person following is to share and promote the post on your personal page.

It goes without saying that this greater the variety of friends the greater would be the visibility in the post.

Also, make certain you invite all your existing friends (and new ones) to like your Facebook business page. Do that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media marketing 101 however, you require the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your internet site with the Facebook business page. In other words it is a approach to ‘tell’ engines like google until this is the official Facebook business page.

#2 – When you’re getting lots of fans, this is something should be proud off and something to indicate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to grow your following organically. Your potential customers can follow your internet site by clicking so on button and never have to head to Facebook.

Hint: For max results, set the LIKE box above fold (about the sidebar).

Hint 2: You can even popup so on box to new users (by way of example, as soon as they spend 60 seconds with a page, as soon as they scroll into the bottom or as soon as they make an effort to leave your page – while this is successful when it comes to getting new likes, you have to be careful to never make it too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed so on box inside a prominent position on the website.

The next natural step is to start sharing happy to maintain fans happy and possibly manage to convert them from fans > web site visitors > customers.

Some simple rules to adhere to which will raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing with your page. For instance, if your web site is about Social media, share content linked to social networking instead of about sports or anything else you may like. Should your users wish to read sports news, they are fully aware how to locate them.

#2 – Don’t forget that they can follow your organization page to obtain updates concerning your website (and niche) instead of concerning your social gatherings: If you want to get social, then use your personal Facebook page, your organization page is around your internet site.

#3 – Usually thumb, I personally use my business page to express content from my niche only, only must share something isn’t linked to my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. When you have an offer to express or something like that that may benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content that’s linked to your niche, it sometimes doesn’t come directly from your internet site. Have a balance between promotional and content that the followers should read.

Step 6: Share intriquing, notable and top quality content (not just links)

I made some tests about the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with just links. I want to present you with a good example to understand what I mean.

When you want to share an article out of your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this text without adding the other information. Should your title and pictures are good, you’re going to get a number of likes depending on the time you make the post, variety of fans etc.

If one the opposite hand, you enrich this post by having more information and also a subscriber base, then other things being equal, you might be more prone to grow in likes and shares.

For me this may cause sense because those that see a title and image within their timeline might not ‘Like It’ as it provides no value for many years (don’t forget that this average user is offered a huge selection of postings within their timeline should they login to Facebook).

On the opposite hand if you give them valuable, top quality and simple to learn information (just like a list), they’ll select the LIKE button since they read something helpful and never have to leave their timeline.

Note: It is a known undeniable fact that folks have an inclination of LIKING an article without reading it so give them reasons to accomplish that; your internet site visits might not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at some of the most popular Facebook pages, you will notice that they generally tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A couple of suggestions to consider:

Quality updates – This is actually the best incentive you are able to offer users. Before posting anything on your page, you have to be sure that it offers value to your audience. If you do this consistently, you existing followers will share it using friends and will also get more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to LIKE the page first. There are various tools to do this but consider if you don’t have a known brand this many not so successful.

Content upgrades – If you have your site, you need to use ask users to enjoy your page to get an new version of your post. This implies extra tools however it is something worth testing.

Step 9: You should market your own content and page

When you develop your organization page don’t expect it will magically get a huge number of fans. Aside from the tips outlined above, you also have to promote your organization page in places apart from Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social networking networks – If you have accounts along with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up yourself Facebook as well. Be polite and show them the huge benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you are able to make the most of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and have the crooks to follow yourself facebook (your business and personal pages).

This method eventhough it ‘s time consuming, (Used to do it manually instead of using any tools) it might produce fantastic results.

Promote with your newsletter – If you have a newsletter or if you engage with your readers via email, make certain you you can keep them follow your Facebook page.

Do not just write the FB URL within your signature but Inquire politely to enjoy your organization page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and most effective ways to improve your Facebook fans for last, as it is often the only one that it’s not free.

Facebook provides a self-service ad platform which you can use with the idea to improve your following (market your page), supercharge your posts, get more leads, increase conversions or execute a variety of other actions (as shown from the image above).

The procedure is fairly easy and straightforward. Basically you select a webpage you use, select your goal (market your page), select your audience (based on country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign depends on a number of factors. The ultimate way to assess if Facebook ads is a superb solution to improve your following, is to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (a minimum of a week). Towards the end, you are able to assess if the price per like is one area you might be willing to purchase.

I had great outcomes with Facebook ads for both my websites as well as for client websites and that i run campaigns every month (during their visit) to boost my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people feel that that which you purchase is Facebook likes but actually you spend Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit so on button so spend an afternoon and take into account the message you want to display with your ad plus the image to utilize.

Conclusion

Having a major variety of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the initial place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the required optimizations to your business page (steps 1 and two above), then this easiest way to get more followers is to apply Facebook ads. Along with some A/B testing you will get to 10,000 fans without having greater than $1,000 (spread in a period of months).

Once you do everything properly and so long as you do have a great services or products, you are able to grow your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.