Just how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate using a real example ways to get greater than 10,000 fans on your Facebook business page.

Facebook could be the king of social networking sites with more than 1.79 billion active users per month (Updated December 2016). It’s used by greater than 60% of Internet surfers Worldwide and it’s also an incredible tool for promoting services or products, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you must have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s a given that this quantity of fans reveals how popular a web site is. A facebook business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans and this leads to a quantity of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website will need to have plenty of Facebook fans. 5 years ago this would not issue but in the Modern day, social proof is vital.

More fans, more visits – The harder fans you might have, the greater could be the number of individuals that may visit your posts of their timeline and maybe go to your website.

While this is correct, it ought to be noted that does not all your fans will discover your site content.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of the followers (only Four percent) will discover your status updates.

This number may vary, what is vital to be aware of now, is actually you might have 10,000 fans and also you post a brand new update, it’ll be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social media is really a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, than not quite popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be believing that having a lot of Facebook fans is vital for the website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans and yes it continous growing organically.

Step 1: Firstly – you must have a Facebook business page

It may sound silly to the experienced nevertheless for beginners to social media this might be something new: Your own Facebook page is different from a company page.

If you wish to have friends on Facebook to talk about your holiday photos you will need to make a personal page however if you simply want to have fans and followers for the website or business you will need to make a Facebook business page.

So, the first task is to just be sure you develop a Facebook business page along with the next step is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most significant optimization tip of all.

The company’s content posted on your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to get new fans or higher likes from ads even as we will discover below.

Step 3: Benefit from your individual Facebook account

I mentioned in step 1 above you need to have a business page and never your own page, nevertheless, you still need to offer an active personal facebook account.

Here is why:

After you post an update on your business page, one way to raise exposure and likes, is to share that post on your personal page too.

People you might have as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared from your business page and this will improve the engagement factor of the posts.

As an outcome, facebook can have your site content to more fans (organically).

So, one way to raise the number of folks that view your site content and go beyond the 4% of you following is to share and promote the post on your personal page.

It goes without saying that this more quantity of friends greater would be the visibility in the post.

Also, make sure that you invite all your existing friends (and a new one) to adore your Facebook business page. Accomplish that every time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 nevertheless, you must have the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your internet site with the Facebook business page. Quite simply it’s a way to ‘tell’ search engines like google until this is your official Facebook business page.

#2 – When you are getting plenty of fans, this is something you should be proud off and another to exhibit in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to grow your following organically. Your potential customers can follow your internet site by clicking so on button without needing to visit Facebook.

Hint: For max results, position the LIKE box above fold (for the sidebar).

Hint 2: You can also popup the like box to new users (for example, as soon as they spend 60 seconds with a page, as soon as they scroll into underneath or as soon as they make an effort to leave your page – while this is effective regarding getting new likes, you need to be careful to not ensure it is too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in the prominent position on the website.

The next natural step is to start sharing content to maintain fans happy and maybe manage to convert them from fans > site visitors > customers.

Some simple rules to check out that may improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing in your page. By way of example, should your website is about Social media, share content associated with social media and never about sports or something different you might like. If the users wish to read sports news, they know how to locate them.

#2 – Don’t forget they follow your company page to get updates about your website (and niche) and never about your social gatherings: If you want to get social, then make use of personal Facebook page, your company page is all about your internet site.

#3 – Typically thumb, I take advantage of my business page to talk about content from my niche only, basically have to share something is not associated with my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. When you have an offer to talk about as well that could benefit your fans, this can be done but don’t overdo it.

Try to publish interesting, shareable content that is certainly associated with your niche, of course this won’t come straight from your internet site. Keep a balance between promotional and content that your followers might choose to read.

Step 6: Share intriguing and top quality content (not merely links)

I made some tests in connection with impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with links. Permit me to give you a good example to understand I mean.

When you wish to share a post from your website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this text without adding any additional information. If the title and images are perfect, you will get a number of likes based on the time you are making the post, quantity of fans etc.

If one one other hand, you enrich your post by adding more details specifically a list, then other pursuits being equal, you’re more prone to gain in likes and shares.

For me this may cause sense since people that visit a title and image of their timeline may not ‘Like It’ because it provides no value for them (don’t forget that this average user is presented with hundreds of postings of their timeline if he or she login to Facebook).

On one other hand once you give them valuable, top quality and straightforward to read information (like a list), they’ll click on the LIKE button since they read something useful without needing to leave their timeline.

Note: This is a known undeniable fact that folks have an inclination of LIKING a post without reading it so give them good reasons to do so; your internet site visits may not increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at probably the most popular Facebook pages, you will recognize that they tend to talk about images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A couple of suggestions to consider:

Quality updates – Here is the best incentive it is possible to give your users. Before posting anything on your page, you should make sure that it offers value in your audience. When you do this consistently, you existing followers will share it with their friends and this will attract more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Such as the page first. There are various tools to achieve that but are thinking about if you don’t have a known brand this many not so successful.

Content upgrades – In case you have your blog, you may use ask users to enjoy your page to get an updated version of the post. This implies extra tools however it is something worth testing out.

Step 9: You should market your own content and page

When you develop your company page don’t expect that it’s going to magically get a large number of fans. Besides the tips outlined above, there is also to advertise your company page in places apart from Facebook.

A few suggestions to consider that helped my case:

Promote in other social media networks – In case you have accounts with other social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join your self on Facebook too. Be polite and explain to them the huge benefits from the process.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, it is possible to make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of the crooks to follow your self on facebook (your business and personal pages).

This method although it ‘s time consuming, (Used to it manually and never using any tools) it can produce fantastic results.

Promote in your newsletter – In case you have a newsletter or you talk with your readers via email, make sure that you ask them to follow your Facebook page.

Do not merely write the FB URL below your signature but ASK them politely to enjoy your company page.

Step 10: Facebook ads is really a must

I have saved one of several easiest and quite a few great ways to improve your Facebook fans for last, because it is alone that it’s not free.

Facebook supplies a self-service ad platform which can be used either to improve your following (market your page), boost your posts, get more leads, increase conversions or execute a quantity of other actions (as shown within the image above).

The procedure is quite basic and straightforward. Basically you choose a website you use, select your goal (market your page), select your audience (depending on country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign depends upon a number of factors. The ultimate way to assess if Facebook ads is a great solution to improve your following, is to operate a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (no less than every week). At the conclusion, it is possible to determine if the charge per like is something you’re willing to purchase.

I had achievement with Facebook ads for both my websites and then for client websites and I run campaigns monthly (stay) to boost my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that what you purchase is Facebook likes but in reality you have to pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit the like button so spend an afternoon and consider the message you wish to display in your ad and also the image to work with.

Conclusion

Having a big quantity of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations in your business page (steps 1 and a pair of above), then a fastest way to get more followers is with Facebook ads. Along with some A/B testing you may get to 10,000 fans without any greater than $1,000 (spread right into a amount of months).

Once you do everything properly and provided you do have a great services or products, it is possible to grow your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.