The launch of Instagram advertising has become welcomed with open arms by businesses around the globe, who are now able to use the favorite platform to arrive at over 400 million active users globally.


For individuals in the center Eastern region, its launch has become much more celebrated, being a majority of the Arab speaking human population are more on Instagram than you are on any other social media marketing platform.

Precisely what makes Instagram Advertising such a win, and exactly how can your company put it to use?

Instagram in general offers a much higher engagement rate than any other social platform. In case you have an engaged Instagram profile, you will notice that it is much more likely on your posts to rise above the crowd on the channel than you are on other platforms. Additionally it is relatively easier to acquire a good following on Instagram organically.

The roll-out of Ads ensure it is a whole lot easier to arrive at targeted users on Instagram web viewer, and can do wonders when used in a powerful manner.

What you must learn about Instagram Advertising

It gives you multiple ad formats

Instagram advertising gives you three types of ads: image, video and carousel. Image ads let you use visual imagery to inform your story and also allure your audience to take action while video ads provide you with as much as Half a minute to deliver your message as artistically as you want & carousel options image ads on steroids, permitting you to use multiple images that the viewer can swipe through, providing multiple possibilities to trigger an action.

You’ve call-to-action buttons for getting visitors or traffic to your site

One of the most frustrating part in terms of social internet marketing is – triggering engagement. You will get a great deal of likes and comments, but driving exactly the same visitors to your websites are somewhat tricky. Instagram ads offer call-to-action buttons (much like Facebook ads) that enable you to bring customers right to your site. The call-to-action buttons can be found on all the three ad format types.

Specific ad targeting

Instagram advertisers will always be able to target audiences by age, location, and gender. However, it is working together with parent company Facebook to arrive at users based on their interests and connections on both networks – a uniquely powerful data list of people’s requirements.
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