Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the web is increasing in an alarming rate due to its convenience, cost-efficiency, convenience. Using mobile devices is closing the digital divide relating to the rich and poor; and also the urban and rural dwellers. All companies are duty-bound to produce websites which can be mobile-friendly so that you can reach these mobile users. A way of doing so is to create designs which can be understanding of different devices and screen sizes.
What then is responsive web design?
Responsive web page design (RWD) is really a technique employed in web page design allowing webpages reply to the display size, orientation and platform in the device a person is viewing with.
Responsive design include the simple the very first thing which includes changed the browsing behavior of browsers these days. Such websites can handle changing from device to device. As an example, in case a user switches coming from a mobile phone with a tablet device, your website automatically adapts and dynamically fits how big the screen.
Without delving much into the technicalities linked to designing such websites, listed here are the business important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to show and conceal parts of images on the website. This fluidity can make it user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your site no matter the environment they find themselves, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so businesses that will not have them are getting left behind. Being the hottest global internet search engine, Google explained that responsive websites are simple to crawl and perform favourably looking results.
Based on Moz, a well-respected search company inside their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we can easily safely say for certain that using a responsive website might help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile devices. Mobile phones offer fast and simple use of info on the move. Responsive websites are therefore cost effective for users who spend hardly any in time an office space.
For businesses, the responsive web page design reduces design and development costs because they do not need to develop different websites many different devices. Additionally, businesses will save you cash maintenance costs while they will be centering on just one website.
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