Globally, the use of mobiles, smartphones, iPads and tablets for surfing the world wide web is growing in an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of mobile phones is closing the digital divide involving the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to produce websites which can be mobile-friendly to be able to reach these mobile users. Just one way of doing this is usually to create designs which can be responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) can be a technique employed in web design to allow webpages answer the screen size, orientation and platform of the device an end user is viewing with.
Responsive design include the simple the crucial element containing changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. By way of example, in case a user switches from the cellular phone to a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in to the technicalities involved with designing such websites, listed below are the organization advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and conceal elements of images online. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your web site whatever the environment they are, hence increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended website design pretoria the best practice so firms that will not have choices at a disadvantage. Being the most popular global search results, Google explained that responsive websites are simple to crawl and perform favourably in search results.
In accordance with Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we could safely say without a doubt that using a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile phones. Mobile phones offer simple and fast use of info on the move. Responsive websites are therefore cost effective for users who spend virtually no amount of time in a workplace.
For businesses, the responsive web design reduces design and development costs they do not have to develop different websites many different devices. Additionally, businesses will save you funds on maintenance costs as they will probably be emphasizing only one website.
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