Globally, the usage of cell phones, smartphones, iPads and tablets for surfing the world wide web is growing in an alarming rate because of its convenience, cost-efficiency, ease. The usage of mobile devices is closing digital divide involving the rich and poor; and also the urban and rural dwellers. All companies are duty-bound to develop websites which might be mobile-friendly so that you can reach these mobile users. One way of doing so is always to create designs which might be responsive to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) is often a technique employed in web site design to allow webpages respond to the screen size, orientation and platform in the device an end user is viewing with.
Responsive design will be the simple the crucial element containing changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. For example, if your user switches coming from a cell phone to some tablet device, the website automatically adapts and dynamically fits how big the screen.
Without delving much to the technicalities involved with designing such websites, are mainly the company great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with all the layout to reveal and conceal parts of images on websites. This fluidity makes it user-friendly, accessible and exquisite when compared to conventional websites. Users can surf your web site no matter the environment they end up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended Web Design & Development as well practice so firms that will not have choices missing out. To be the hottest global google search, Google explained that responsive websites are really simple to crawl and perform favourably browsing results.
In accordance with Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that having a responsive website might help augment marketing efforts of organizations to achieve their business objectives.
Affordable: Using desktop or laptops is usually more costly and/or inconvenient than using mobile devices. Cellular phones offer simple and fast usage of information about the move. Responsive websites are thus cost effective for users who spend virtually no amount of time in an office space.
For businesses, the responsive web site design reduces design and development costs since they don’t have to develop different websites for several devices. Additionally, businesses will save you cash on maintenance costs while they will be concentrating on only 1 website.
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