Globally, using cellphones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate for the convenience, cost-efficiency, ease and comfort. The use of mobile phones is closing the digital divide involving the rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to formulate websites that are mobile-friendly so that you can reach these mobile users. A way of doing this would be to create designs that are responsive to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) can be a technique used in website design to permit webpages react to the screen size, orientation and platform in the device a person is viewing with.
Responsive design include the simple the first thing containing changed the browsing behavior of browsers recently. Such websites are equipped for changing from device to device. For example, if the user switches from a mobile phone to a tablet device, the web site automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities linked to designing such websites, the following are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s foreground images that scale with all the layout to reveal and conceal elements of images over the internet. This fluidity makes it user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your web site regardless of the environment they wind up, hence enhancing the reach of your business website.
Consolidate business marketing efforts: Google has recommended website design pretoria as well as practice so companies that don’t have them are getting left behind. Being the most widely used global google search, Google explained that responsive websites are easy to crawl and perform favourably looking results.
According to Moz, a well-respected search company inside their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Considering this knowledge, we are able to safely say for sure that using a responsive website will help augment marketing efforts of organizations to realize their business objectives.
Economical: Using desktop or laptops is generally more costly and/or inconvenient than using mobile phones. Mobile phones offer quick and easy entry to info on the move. Responsive websites are therefore cost effective for users who spend practically no period in a workplace.
For businesses, the responsive website design reduces design and development costs because they do not ought to develop different websites for different devices. Additionally, businesses will save cash maintenance costs because they is going to be emphasizing only one website.
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