Globally, using mobiles, smartphones, iPads and tablets for surfing the web is growing in an alarming rate due to the convenience, cost-efficiency, comfort and ease. The use of cellular phones is closing a digital divide relating to the rich and poor; and the urban and rural dwellers. All companies are duty-bound to develop websites which might be mobile-friendly to be able to reach these mobile users. Just one way of doing so would be to create designs which might be attentive to different devices and screen sizes.


What then is responsive web site design?

Responsive web site design (RWD) is a technique employed in web site design to permit webpages answer the screen size, orientation and platform of the device a person is viewing with.

Responsive design include the simple the first thing that has changed the browsing behavior of browsers recently. Such websites can handle changing from device to device. For instance, if the user switches from the cell phone to some tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.

Without delving much in the technicalities associated with designing such websites, the following are the business enterprise important things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to show and conceal aspects of images online. This fluidity makes it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your site whatever the environment they are, hence increasing the reach of your business website.

Consolidate business marketing efforts: Google has recommended graphic designer as well practice so companies that will not have options are at a disadvantage. Being the hottest global google search, Google explained that responsive websites are really easy to crawl and perform favourably looking results.

In accordance with Moz, a well-respected search company within their 2015 Optimization Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

With all this knowledge, we could safely say for sure that using a responsive website may help augment marketing efforts of organizations to achieve their business objectives.

Cost effective: Using desktop or laptops is often more costly and/or inconvenient than using cellular phones. Mobile devices offer easy and quick access to information on the move. Responsive websites therefore are reasonable to users who spend virtually no in time a workplace.

For businesses, the responsive web site design reduces design and development costs they do not have to develop different websites for different devices. Additionally, businesses preserves cash maintenance costs since they will likely be emphasizing only 1 website.
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