Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the net is increasing at an alarming rate due to the convenience, cost-efficiency, comfort and ease. Using mobile devices is closing the digital divide involving the rich and poor; as well as the urban and rural dwellers. Every business are duty-bound to build up websites which might be mobile-friendly to be able to reach these mobile users. One way of doing this is to create designs which might be responsive to different devices and screen sizes.
What then is responsive web design?
Responsive WEB DESIGN ATHENS can be a technique employed in web design allowing webpages respond to the display size, orientation and platform in the device an individual is viewing with.
Responsive design will be the simple the very first thing that has changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For example, in case a user switches from a cell phone into a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much to the technicalities associated with designing such websites, listed below are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to reveal and conceal parts of images on websites. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users can surf your site regardless of environment they end up, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that do not have choices missing out. To be the most widely used global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably browsing results.
Based on Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say without a doubt that having a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Affordable: Using desktop or laptops is often more costly and/or inconvenient than using mobile devices. Mobile devices offer easy and quick access to info on the move. Responsive websites therefore are reasonable to users who spend virtually no in time an office space.
For businesses, the responsive web design reduces design and development costs as they do not need to develop different websites for several devices. Additionally, businesses helps you to save funds on maintenance costs as they will probably be emphasizing only 1 website.
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