Globally, the use of mobiles, smartphones, iPads and tablets for surfing the web is increasing at an alarming rate because of its convenience, cost-efficiency, convenience. Using mobile phones is closing the digital divide involving the rich and poor; and the urban and rural dwellers. Every business are duty-bound to formulate websites that are mobile-friendly to be able to reach these mobile users. Another way of this is to create designs that are understanding of different devices and screen sizes.
What then is responsive web page design?
Responsive WEB DESIGN is a technique employed in web page design to permit webpages answer the screen size, orientation and platform in the device an individual is viewing with.
Responsive design are the simple the crucial element which includes changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. For example, in case a user switches coming from a mobile phone to a tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities involved in designing such websites, are mainly the company advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to reveal and conceal elements of images on websites. This fluidity causes it to be user-friendly, accessible and exquisite when compared to conventional websites. Users are able to surf your website no matter the environment they are, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so companies that don’t have options at a disadvantage. To be the most widely used global google search, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
In accordance with Moz, a well-respected search company inside their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we are able to safely say for sure that having a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Economical: Using desktop or laptops is normally costlier and/or inconvenient than using mobile phones. Mobile phones offer simple and fast usage of information on the move. Responsive websites are thus reasonable to users who spend virtually no amount of time in an office space.
For businesses, the responsive web page design reduces design and development costs because they do not need to develop different websites for several devices. Additionally, businesses helps you to save funds on maintenance costs since they is going to be focusing on only one website.
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