Some individuals believe marketing with video is simply a passing fad and it’s effectiveness could eventually run it’s course. To me this sounds plain ludicrous. It would happen to be like someone saying Half a century ago that TV only agreed to be a passing fad. Picture is a powerful way for communicating and I predict which it carry on growing within the years to come.
In this article I’ll give a few strategies for using creating videos for the promotional initiatives.
Ideally your video should display a link aimed at your website at the beginning and end. I take advantage of video intro and outro clips that contain a graphic of my website. I sandwich my content video between. To your video’s content, you can use the narrated Powerpoint presentation or perhaps an actual video individuals teaching. It all depends which method you are equipped to accomplish and effective in doing. In addition, it depends on what you are teaching. Some videos might require screenshots or images. Hence the live recording wouldn’t work in these cases. I’ve found that each form of video works as well for generating traffic to my websites. The Powerpoint method requires a bit longer because you have to complete more work (creating slides and recording voice). It’s your video’s content that’s key.
Lets talk about the content of one’s video. In your teaching, focus on one main theme. Avoid a shotgun approach and try and cover an excessive amount of information. It’s more advantageous to create multiple videos – each on a single topic. I really do encourage you though, to give up just as much valuable information as possible. This can greatly improve your credibility with viewers while increasing the chances of you converting viewers into customers. Use a good proactive approach at the end of your video, such as the be too salesy. You need viewers simply to walk away with all the feeing they received good, valuable information and wasn’t pitched to.
Finally, write a great description of your video and will include a link in your landing page or website as near up as you possibly can. I recommend making your link look natural by putting it within the first sentence of your description. Include 5 to 6 keyword tags which can be proportional to your video’s content.
Don’t submit your video to Intro for Youtube sharing sites as this looks spammy towards the engines like google and you will then get penalized for having duplicate videos. I would recommend submitting each video to only one site. Perform a search and find the top five sites and alternate your submissions to each and every.
For additional information about Outro web page: click for info.