Based on the FDI policy guidelines, “Marketplace model of e-commerce means providing of the information technology platform by an e-commerce entity on a digital and electronic network to do something as a facilitator between buyer and seller.”
The primary feature of the Marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for patrons to get which has a great number of sellers onboard to purchase an item online. Thus, whenever a product from amazon is bought, you might be actually buying it coming from a registered seller by it. As a result the product or service is just not directly sold by amazon. Here, amazon is just a website platform which facilitates a gathering area for a person to meets a lot of seller and provide various options and cost levels for the service or product.
Whereas the Inventory-led websites have specialized but limited range of products and the serious customers may sign in to those website for the specific range of products, like caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Arena
Most of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or a large enterprise that have applied for privileged deals with them that helps them offer money saving deals or discounts on the customers. This could incorporate a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within pre-agreed arrangement.
You frequently discover that some goods are positioned on your website at 40% -60% discounts that’s even hard for producer to provide. You frequently discover that you’ll find 40-50 sellers for the buy academic books but excepting one anchor seller, no one is able to provide such exciting discounts or offers. They even can mask other seller completely and corner almost entire demand for these products, thereby also frustrate these multiple genuine sellers to succeed in the customers can use using honest pricing offers.
Just about all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none happen to be capable of seeing a penny in profit so far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and lots of happen to be out of stock to others. Year 2017 would see additional to fasten belts and go on to solve this riddle lest they perish within the race on the survival in the fittest.
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