During the time of writing this article (August 2015), one fourth of Amazon’s top twenty best-selling books are coloring in books. So what is a grown-up coloring book, and how do they’re currently outselling top fiction authors with new releases such as E.L. James and Paula Hawkins?
Adult coloring books are, plain and simple, coloring in books for older people. Like children’s coloring books, they’re filled with outline illustrations made to be filled in with colored pencils, markers, crayons, or whatever other media you wish to use.
What’s in a adult coloring in book?
The main difference between adults’ and kids’ color books could be that the developed versions generally feature less juvenile images and designs. Instead of superheroes, barnyard animals, and television characters, adult coloring in books tend to be more often stuffed with:
elements of the natural world, such as trees, flowers, leaves, gardens, animals and insects;
geometric designs;
psychedelic patterns;
repetitive ‘wallpaper’ type patterns;
cities and buildings;
anatomical drawings;
goddesses, angels, and mermaids;
mandalas; and
celtic designs.
There are also many ‘theme’ specific books available, featuring diverse subjects such as cars, steampunk designs, and Art Nouveau patterns.
Why are they so popular?
A Scottish illustrator named Johanna Basford published a grown up colouring books called Secret Garden in 2013, featuring pages of beautifully hand-illustrated ink drawings. The New York Times reported in March that a Korean pop star named Kim Ki-bum posted an image on Instagram of an ‘delicately colored-in floral pattern’ from Secret Garden. Back then, Ki-bum were built with a massive 1.8 million Instagram followers. The post went viral and helped to ignite the craze.
The increase in rise in popularity of the books reportedly has much about adult relaxation and stress release. Many adults who use the books report that they discover the repetitive, low-stress nature of coloring in to be soothing, relaxing, plus a strategy for de-stressing away from the pressures of life and work.
One of the other advantages of adult coloring in books, additionally, they claim they can enjoy recapturing the nostalgia of childhood by participating in a task usually available children. It requires people time for a less complicated time, and may be a method for moms and dads to connect and bond using their children to stay as a result of color along with them. Of course, many parents have already been happily coloring in kids’ books for a long time, but now they have choices which aren’t tied to Dora the Explorer or SpongeBob SquarePants.
In summary, coloring for adults appears to be a growing past-time that allows adults to wind down and unplug in the stress within their lives, by participating in a hands-on activity that needs minimal commitment and maximum nostalgia.
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