At the time of writing this article (August 2015), 1 / 4 of Amazon’s top twenty best-selling books are coloring in magazines. So what exactly is a grownup coloring book, and how is it that they are currently outselling top fiction authors with new releases including E.L. James and Paula Hawkins?


Adult coloring books are, plain and simply, coloring in magazines for adults. Like children’s coloring books, they are brimming with outline illustrations made to be filled in with colored pencils, markers, crayons, or whatever other media you want to use.

What’s in an adult coloring in book?

The gap between adults’ and kids’ color books could be that the matured versions generally feature less juvenile images and fashions. As opposed to superheroes, barnyard animals, and tv characters, adult coloring in magazines tend to be often stuffed with:

portions of the natural world, including trees, flowers, leaves, gardens, animals and insects;
geometric designs;
psychedelic patterns;
repetitive ‘wallpaper’ type patterns;
cities and buildings;
anatomical drawings;
goddesses, angels, and mermaids;
mandalas; and
celtic designs.
There are also many ‘theme’ specific books available, featuring diverse subjects including cars, steampunk designs, and Art Nouveau patterns.

What makes them very popular?

A Scottish illustrator named Johanna Basford published a architecture adult coloring books called Secret Garden in 2013, featuring pages of beautifully hand-illustrated ink drawings. The modern York Times reported in March which a Korean pop star named Kim Ki-bum posted a photo on Instagram of the ‘delicately colored-in floral pattern’ from Secret Garden. At that time, Ki-bum stood a massive 1.8 million Instagram followers. The post went viral and helped to ignite the fad.

The expansion in availability of the books reportedly has much related to adult relaxation and stress release. Many adults who use the books are convinced that they obtain the repetitive, low-stress nature of coloring into be soothing, relaxing, plus a method of de-stressing out of the pressures of life and work.

On the list of other great things about adult coloring in magazines, in addition they claim they can enjoy recapturing the nostalgia of childhood by engaging in an action usually available to children. It will require people returning to a less strenuous time, and will be a way for folks for connecting and bond making use of their children to stay into color in with them. Needless to say, many parents have been happily coloring in kids’ books for a long time, the good news is they have choices that are not tied to Dora the Explorer or SpongeBob SquarePants.

In summary, coloring for adults seems to be an increasing past-time that allows adults to relax and unplug from the stress of their lives, by engaging in a hands-on activity which involves minimal commitment and maximum nostalgia.
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