I was thinking about writing this post on band promotion because I be familiar with new bands and struggling musicians wishing they were more paying gigs. Obtaining a paying gig is good, What i’m saying is… you would spend lots of time, energy and in many cases money on having your act together.. rehearsing, planing a trip to rehearsals and gigs (gas can be a pain if you travel by car), buying your gear, etc. But getting paid gigs for first time acts can be extremely difficult.
As i believe that it is great to get paid, I can’t mean to convey you should consider a band like a business. What I am saying is, it could be practical to a minimum of have your costs covered.
Needless to say, that might rely on both you and your main reasons why you are in a band in the first place.
Some bands wish to play; enjoy playing; believe playing and achieving their music out there is the greatest compensation there is… and also the return of the investment in effort, time and money is always that possiblity to stand up there and PLAY. In addition there are other individuals who work towards a long-term goal like building their very own following and achieving their music across for them.
The reasons why you’re doing so, basically sums it down.
But, if you planned to get paying gigs, here are a few things you can do.
1. Work with Your products or services
Once in a while I discover a client who struggles with promoting their product or service, and hang in several effort only to get minimal results. The reason is, they have not been able to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will always yield mediocre results.
So what is your product? This guitar rock band, along with your music. The main element real question is how would you set yourself independent of the rest. The facts you accomplish differs from the others, or what is it which can be done much better than everyone else?
“What do you need individuals to remember and As you for?”
2. Define Your Music/Repertoire
Repertoire defines what sort of band you might be. It also defines who your audience is. I think writing and recording original material is great because by having your own personal music you create an asset that others would not have. It really is that final amount a collaborative creative effort that market your music BUT, won’t guarantee success, since for your band to become successfully with regard to your music, you’d first have to attract viewers that will get to hear and regards.
On the same note, as being a cover band does not always mean you cannot get paying gigs. There are tons of canopy bands which get paid well for small bar gigs or perhaps major events.
What it really relies on will be the novelty of the band, along with your draw. Novelty is always that something about you that men and women may wish to come see; along with your draw will be the height and width of everyone else you can gather for your gigs.
3. Market Yourself
You would need to sell yourself to individuals who you believe would appreciate your band as well as what you are offering. You will find basically two kinds of people you want to target; you’ll find the people who you desire going to your gigs and appreciating your music, and also the people who are able to hire you for gigs.
This will be the classic “the chicken or perhaps the egg scenario”, where you actually grow your audience and obtain more exposure when you are playing more gigs, but to get more gigs you have to get invited or hired by people who’ve a hand to produce gigs happen.
However it needn’t be complicated. You need to simply do both concurrently.
Networking is key. The more people you can meet, the more contacts you identify, the closer you can your ultimate goal.
4. Management / Representation
You must have a manager. An authority figure whom you trust and trust to get results for nothing more than the success and well-being of the band.
A manager should be a tenacious businessman. He could be a negotiator, understands marketing, and more importantly he believes in the product he could be entrusted with. His definitive goal is usually to sustain and develop further the product or service he manages.
Using a manager can have many perks, the other of what I see managers being able to do that bands that manage themselves cannot, is be objective. The manager sees a thing that individual members within a band usually do not see, this is especially true when some individuals the group develop egos that cloud their judgment. Members usually tend to get tunnel vision and can not respond well along with other people’s opinions that won’t be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A manager is both associated with the viewers and outsider; an affiliate because he works with the viewers to attain cause real progress. He could be an outsider that can make rational decisions and in many cases be critical of the group whether or not this fails to deliver what their audience expects.
Musicians can often be probably the most stubborn of individuals, and also the least receptive to criticism, and a trusted opinion from an authority figure will help the group work to better the product or service. Understand that the manager is first and foremost a businessman, and that he runs the group since it is “profitable”… the simpler to market a band, the more money it can make, the more money the manager makes also.
Managers should also be very aggressive and chronic, an associate of mine (a manager for any huge act) once explained a tale regarding how she approached bar after bar only to get denied every time and it was given a number of reasons and excuses. She never lost the battle, and would not give up her band… today that band can be a major recording artist… and also they have been big for some time now.
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