Posters have been part of everyday activity since that time the printing industry exercised how to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became more widely useful for everything from promotion, advertising, and art.
With the advent of online marketing and advertising, some state that printed marketing is becoming obsolete. Nevertheless, paper industry is still going strong. In this post, NPS compares the explanations why you could possibly choose poster printing.
Targeted advertising
Posters come in many different sizes, meaning they could be put into multiple different locations. Poster printing allows you to target a note specifically to the people who’ll walk past to see it.
Whether you’re putting your posters in the shop window or tacking them to lampposts – poster printing is an excellent targeted marketing device that can make sure your message is heard through the highest number of individuals possible.
Cost-effective
In comparison to other types of printed ads, poster printing is fairly affordable – and constantly cost-effective. Take into account the cost-per-impression of the online ad – most impressions are made on people already seeking relevant keywords.
With poster printing, each poster occupies a physical location, meaning it can be seen by not just your target market but in addition other individuals walking by. It is because people don’t decide to have a look at poster advertising – it’s there, it’s in their face, and they’ll read it without noticing they may be!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you obtain the best poster printing experience tailored on your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a recent survey by Outdoor Media Centre learned that 92% of shoppers said they’d seen outdoor poster advertising within the Thirty minutes before they purchased something, with 82% saying they’d impulse purchased on that quick.
Think it over – how often maybe you have seen a “SALE” poster inside a shop window and felt inclined to pop in to get a look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s sure to make an impact.
Versatility
Poster printing doesn’t must be bland. Posters are amazingly versatile and gives loads of benefits, including:
A tremendous variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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