Posters happen to be an element of everyday routine ever since the printing industry worked out the way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became extensively utilized for from promotion, advertising, and art.

Together with the creation of digital marketing and advertising, some say that printed marketing is becoming obsolete. Nevertheless, paper industry is still going strong. In this article, NPS looks at the reasons why you may choose poster printing.


Targeted advertising

Posters come in a variety of sizes, meaning they may be put into multiple different locations. Poster printing permits you to target a note specifically to individuals which will walk past and find out it.

Whether you’re putting your posters in the shop window or tacking them to lampposts – poster printing is a great targeted advertising device that can be sure that your message is heard by the highest amount of people possible.

Cost-effective

In comparison with other printed marketing materials, poster printing is relatively affordable – and try to cost-effective. Look at the cost-per-impression of your online ad – most impressions are created on people already searching for relevant keywords.

With poster printing, each poster occupies a physical location, meaning it is usually seen by not just your market and also other individuals walking by. The reason being people don’t opt to have a look at poster advertising – it’s there, it’s within their face, and they’ll make out the print without the need of noticing they may be!

Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you get the best poster printing experience tailored for your brief.

They work!

Over 50% of millennials (those aged 22-38) take note of print ads. And, a recent survey by Outdoor Media Centre learned that 92% of buyers said they’d seen outdoor poster advertising inside the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that 24 hour.

Consider it – present have you seen a “SALE” poster within a shop window and felt lured to put in to get a look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level somewhere where it’s bound to make an effect.

Versatility

Poster printing doesn’t must be bland. Posters are amazingly versatile and gives plenty of benefits, including:

A tremendous array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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