Video engagement on web and mobile devices has not been higher. Social media platforms including Facebook, Instagram, and Twitter are filled with videos; Facebook even comes with an entire tab focused on videos. Now non-social media apps are embracing video too. Many organisations including Airbnb, Sonos, Gatorade, and Kayla Itsines have observed tremendous success using video promotions on Instagram while manufacturers like Saks show in-app product videos for their best-selling items.

If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the playback quality playing in the shadows of these login screens. These fun, engaging videos provide the user an excellent sense of the app and the brand before entering the ability.

Media compression
Compression can be an important although controversial topic in app development specially when looking at hardcoded image and video content. Are designers or developers in charge of compression? How compressed should images and videos be? Should design files contain the source files or perhaps the compressed files?

While image compression is pretty basic and accessible, video compression techniques vary depending on target tool and use and may get confusing quickly. Just looking in the possible compression settings for videos could be intimidating, specifically if you don’t determine what they mean.

Why compress files?

The typical quality of an iOS app is 37.9MB, and you will find a number of incentives for implementing compression strategies to keep the height and width of your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster download rate for your users.

There’s a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos could be 100MB themselves!
When running tight on storage, it’s simple for users to enter their settings and see which apps are taking in the most space.

Beyond keeping media file sizes down to the app store, uncompressed images and videos make Flinto and Principle prototype files huge and difficult for clients to download.

Background videos for mobile phone applications are neither interactive nor the main focus of the page, so it’s advisable to use a super small file with the right level of quality (preferably no bigger 5-10MB). The playback quality doesn’t need to be too long, particularly if it has a seamless loop.

While GIFs and videos can be used for this purpose, video clips usually are smaller in size than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.

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