Social media plays an enormous role for B2B early adopters whatsoever three stages in the sales process! Here’s an executive introduction to the findings along with link to the original article.

Leads generation Stage:
Content enables top of mind advantage
Possibility to establish thought leadership to your business or personal brand

Good spot to distribute your white papers, case studies and testimonials
Fine-tune your message according to customer engagement (like free survey!)
Social Media advertising for each and every stage of your buyer’s journey.
Social media marketing chatbots that help sale-qualify leads saving your sales team’s here we are at higher-value activities.

Through the sale
Gauging Lead Responses by reading their digital body gestures

Post-Sale
Communicate with your customer to hold selling
Opening up new networks for free from happy customers sharing your content.
Getting customer comments where they would like to give it.
Flaunt how great you treat your visitors publicly when things don’t go according to plan.

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