Social media plays an enormous role for B2B early adopters at all three stages from the sales process! Here’s a professional review of the findings along with connect to the first article.

Prospecting Stage:
Content enables surface of mind advantage
Possiblity to establish thought leadership on your business or personal brand

Excellent place to distribute your white papers, case studies and testimonials
Fine-tune your message based on customer engagement (like free general market trends!)
Social networking advertising per stage of the buyer’s journey.
Social networking chatbots that assist sale-qualify leads saving profits team’s time for higher-value activities.

Through the sale
Gauging Lead Responses by reading their digital mannerisms

Post-Sale
Connect with your customer to maintain selling
Checking new networks at no cost from happy customers sharing your site content.
Getting comments from customers where they want to provide it with.
Showcase how great you treat your customers publicly when things don’t go in accordance with plan.

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