Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the organization he’s launched using a Kickstarter campaign will be the next Toms.
“They add this kind of pop of color, which they just they’ve created you cheerful.”
Ahmed is discussing these shoes being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization focused on making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i found these beautiful colored sandals from our market,” he says.
he brought a number of the shoes to NJ, had his girlfriend use them which happened:
“Everywhere she went she received a lot of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted moobs – but there is a problem with simply importing them. The artisans making the sneakers only made A few dollars each day, hardly enough to satisfy their basic needs, significantly less support a household.
“The effort they place behind these sneakers is merely significant. They were definitely very underpaid for crafts and skills so we wished to change that.” Ahmed said.
So in February this year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in every.
That money visits paying Naraam artisans above market price for intricate work. Also…
“We are going to do profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the world a brighter location for everyone.
“I think it brings two cultures together. I think it gets people together this way.”
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