Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the organization he’s launched using a Kickstarter campaign will be the next Toms.


“They add this type of pop of color, which they just they make you content.”

Ahmed is discussing these shoes being produced by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and I found these beautiful colored sandals in the local market,” he admits that.

he brought some of the shoes to NJ, had his girlfriend wear them which happened:

“Everywhere she went she received tons of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted a pair – but there was clearly a problem with simply importing them. The artisans making the sneakers only made 3 or 4 dollars a day, hardly enough to satisfy their basic needs, much less support a household.

“The effort they place behind these shoes is simply significant. These folks were definitely very underpaid for their crafts and skills and that we desired to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in all.

Those funds visits paying Naraam artisans above rate for his or her intricate work. Also…

“We are going to do profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the entire world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together like that.”
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