Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the organization he’s launched having a Kickstarter campaign will be the next Toms.


“They add this kind of pop of color, that they just they create you happy.”

Ahmed is referring to the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization focused on making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I discovered these beautiful colored sandals from our market,” he says.

he brought some of the shoes back to NJ, had his girlfriend put them on which happened:

“Everywhere she went she received plenty of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there was clearly an issue with simply importing them. The artisans making the shoes only made A few dollars per day, hardly enough to meet their basic needs, a lot less support a family.

“The effort they put behind these footwear is simply significant. They were definitely very underpaid for his or her crafts and skills and we desired to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in all.

That money goes to paying Naraam artisans above rate for intricate work. Also…

“We do profit sharing using them, and we’re also providing them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Pointed toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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