Globally, using cellphones, smartphones, iPads and tablets for surfing the internet is growing at an alarming rate for the convenience, cost-efficiency, ease and comfort. The usage of mobile devices is closing digital divide relating to the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites which are mobile-friendly to be able to reach these mobile users. Another way of the process is usually to create designs that are attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) is really a technique employed in web design to allow for webpages answer the display size, orientation and platform with the device an individual is viewing with.
Responsive design would be the simple the crucial element that has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. As an example, if your user switches coming from a cell phone with a tablet device, the website automatically adapts and dynamically fits how big the screen.
Without delving much to the technicalities associated with designing such websites, the following are the business features of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to show and conceal aspects of images on the website. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users can surf your site whatever the environment they wind up, hence helping the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so companies that will not have them are getting left behind. To be the more popular global google search, Google explained that responsive websites are simple to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company within their 2015 Search engine results positioning Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we are able to safely say for certain that using a responsive website might help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is often more costly and/or inconvenient than using cellular phones. Mobile devices offer quick and easy use of information on the move. Responsive websites are therefore cost effective for users who spend virtually no amount of time in an office space.
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