From what consumers elect to buy which brand does not buy which brand perspective
1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing did well, which can be China’s many emerging home brands, or continues to be established for a decade or two, in the factory The brand companies do not match what the law states. Like 200 meters from the track, an individual has run out of 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just give attention to a vertical category, for example bedding, bathroom, leather sofa set, bedding, IKEA can provide an entire set
3. Do not take home this type of home hypermarket and IKEA. All goods sold in IKEA stores are their own, its mission for result in the shopping experience better, people can’t help but go shopping. However, chinese people home Mall such as Red Star Macalline continues to be playing the function of channel business, home brands to the store to rent/buy a spot, store revenue is the main channel, not selling home money, not really much power to experience Increase up, the sale of products inside the store style will never be too uniform.
4. Cost, the IKEA bought are all aware the price of his home, inside the brand was considered cheaper. This is due to the founder’s idea of cost control. IKEA website from your designer within the designer has set the purchase price, thinking about ways to get the suitable solution in this budget range, originates from the price to design the introduction of thinking, and several Chinese home brand is still first made One thing, and factory also discussed the proof of the original cost of the sample, then prices are from design to price the opposite of the development thinking. Two kinds of four ways aren’t the same. IKEA also from the flat packaging to manage the logistics costs of the ancestral-level players.
5.35 yrs . old. As we grow older, the quest for home quality will be more compared to the price, enough time may not be the favorite IKEA.
We have found the emphasis from the outlook during the brand itself: China’s traditional home brands don’t look nice (though the right quality), a critical reason is the fact that these brand managers will be the previous generation of businessmen.
Their traditional thinking is that the consumer needs regardless of what the market reflects. Create a product out, throwing cash in the channel, pushing tough to sell. Consequently these items shall no longer be the first person to meet the needs of young adults, and secondly, we are in your own home stores, including the Red Star Macalline and in actual fact home, don’t see way too many shiny products, most of the things people didn’t What things to buy impulsively.
In reality, since 2010, China has produced lots of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are young people, possess a study abroad and have expertise, some have their own high aesthetic, but in addition in the design industry experience or resources within the design industry, you may make a good product look, But in addition view the significance of doing the company rather than just channels. In other words, inside the product value and brand promotion, they aren’t bad. But another problem these young entrepreneurs face is they fight to find a good and stable logistics.
Like a big manufacturing country, China has strong furniture and home manufacturing capabilities. But could produce good product manufacturers, a lot of them are the large list of foreign brands, the latter’s foundry. If you want to make a look and quality of both home brands, not only look nice but in addition need to offer the excellence of the number of factories. However, these good factories are involved in regards to the cooperation using the emerging Chinese home brands.
There are no flexible supply chain capabilities. The so-called flexible logistics refers to the small batch, multi-frequency production of products. This is especially true of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to fulfill the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it ready to accept such orders.
Do not trust. On one side, the large factories do not always trust the Chinese brands. This is simply not for young brands, but the Chinese brands may unspoken rules too much, a lot of things are not in the contract to discuss going to the wine table to talk about the passage of time, the industry is performing bad, large factories also do not want to deal with china brand. On the other hand is the young entrepreneurs do not trust, think young adults don’t understand anything. This can be quite simple to understand, the factory people have held it’s place in the standard industry for decades, is very pragmatic. Young brands discuss the development, trend and so on they just don’t view the topic.
The 2 groups usually are not inside the same language system, and also if they are ready to interact, it is not easy to get together. Despite every one of the above problems, I am very optimistic concerning the emerging home brands in China. I bought a great deal myself, I think they may be beautiful and practical. In the event the brand managers can know more about the manufacturing side, the traditional factory operators also choose to work with an open attitude to manage the newest brand in China (this need to achieve, may need to dominate in the hands of their parents, the second generation plant ), Chinese brands will be getting better.
Can’t say simply how much domestic furniture and international poor this type of macro issue. Only talk about the IKEA and the question asked the custom furniture, are sheet metal furniture.
A lot more than a decade ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers cannot guarantee the quality of items, formaldehyde is going to be exceeded, within this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
Recently, the entire board industry technology upgrade, on a many Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to cut back the content of formaldehyde, for example Kang-plate popular this season, are used in the production process cost nothing of formaldehyde and will not produce formaldehyde adhesives, greatly decreasing the formaldehyde content of the plate. It can be asserted now the big domestic board, from the press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the ideal solution is totally various and is one of the two skill trees which can be rooted in different ways of accomplishing business. The largest among the two, IKEA is prefabricated finished sheet metal furniture. Customization could be adjusted in line with the size the favourite color.
Simply put, IKEA furniture size can’t be changed, the house can put, cannot put their own way; and custom furnishings are tailor-made, the scale may be large or small. Customized and prefabricated finished items are two completely different approaches that are different in focus and direction of operation.
It would have been a good option now for you to select the manufacturer to modify your own personal furniture now.
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