From what consumers decide to buy which brand will not buy which brand viewpoint
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing did well, which is China’s many emerging home brands, or may be established for a decade or two, from the factory The emblem companies do not match what the law states. Like two hundred meters from the track, one has exhaust 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just give attention to a vertical category, such as bedding, bathroom, leather sofa, bedding, IKEA can give an entire set
3. Don’t take home this kind of home hypermarket and IKEA. All goods purchased from IKEA stores are their own, its pursuit to increase the risk for shopping experience better, people can not help but go shopping. However, china home Mall including Red Star Macalline continues to be playing the part of channel business, home brands towards the store to rent/buy a spot, store revenue will be the main channel, not selling home money, not so much capacity to experience Increase up, the sale of products within the store style will never be too uniform.
4. Cost, the IKEA bought are all aware the price of his home, inside the brand was considered cheaper. This comes from the founder’s idea of cost control. IKEA product from the designer inside the designer has set the purchase price, thinking about ways to get the perfect solution within this price range, is from the price to design the creation of thinking, and many Chinese home brand is still first made A very important factor, and factory also discussed the proof the initial price of the sample, and then prices are from design to price the alternative of the development thinking. 2 types of four ways won’t be the same. IKEA also with the flat packaging to control the logistics costs with the ancestral-level players.
5.35 years of age. As we grow older, the search for home quality could be more compared to price, the time is probably not the widely used IKEA.
This is the emphasis in the perspective of the brand itself: China’s traditional home brands usually do not look great (though some good quality), a critical reason is the fact that these brand managers would be the previous generation of businessmen.
Their traditional thinking is the consumer needs no matter what the marketplace reflects. Produce a product out, throwing profit the channel, pushing hard to sell. The result is that the products aren’t the first to meet the requirements of young adults, and secondly, we have been at home stores, like the Red Star Macalline and in actual fact home, don’t see too many shiny products, a lot of the things people failed to Things to buy impulsively.
Actually, since 2010, China has produced lots of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are young people, possess a study abroad or have expertise, some have their own high aesthetic, but additionally within the design industry experience or resources in the design industry, you can make a great product look, But in addition understand the importance of doing the emblem rather than just channels. Quite simply, within the product value and brand promotion, they aren’t bad. But additional problems why these young entrepreneurs face is that they find it difficult to find a good and stable supply chain.
As a big manufacturing country, China has strong furniture and home manufacturing capabilities. But can produce good product manufacturers, most of them are the big list of foreign brands, the latter’s foundry. If you want to produce a look and excellence of both home brands, not merely look nice but also need to offer the company’s number of factories. However, these good factories are worried about the cooperation with all the emerging Chinese home brands.
There aren’t any flexible logistics capabilities. The so-called flexible logistics means the small batch, multi-frequency production of products. This is especially valid of large orders for small orders. Unless the factory has strong data management capabilities, it is difficult to meet the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it willing to accept such orders.
Do not trust. On the other hand, the large factories don’t always trust chinese people brands. This is not for young brands, however the Chinese brands may unspoken rules a lot of, several things aren’t inside the contract to discuss visiting the wine table to talk about the passage of time, a is performing bad, large factories also do not want to cope with chinese people brand. Alternatively is the young entrepreneurs don’t trust, think young people don’t understand anything. This is very easy to know, the factory people have held it’s place in the original sell for decades, is extremely pragmatic. Young brands discuss the development, trend and so on they just don’t comprehend the topic.
The 2 groups usually are not in the same language system, and even if they are willing to interact, it is not easy to get together. Despite all the above problems, I am very optimistic concerning the emerging home brands in China. I purchased a lot myself, I believe they may be beautiful and practical. In the event the brand managers can learn more concerning the manufacturing side, the standard factory operators also would rather use an open attitude to face the newest brand in China (this desire to achieve, may have to take over from the hands of these parents, the second generation plant ), Chinese brands will be obtaining better.
Can’t say simply how much domestic furniture and international poor such a macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than a decade ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers can not ensure the quality of items, formaldehyde will be exceeded, in this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
Lately, the entire board industry technology upgrade, on a large number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to cut back this content of formaldehyde, for example Kang-plate popular this coming year, are used in the production process are free of formaldehyde and will not produce formaldehyde adhesives, greatly reducing the formaldehyde content with the plate. It could be declared now the big domestic board, from the press plate towards the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, the ideal solution is totally various and is among the two skill trees which can be rooted in different ways to do business. The greatest difference between the 2, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted based on the sized the widely used color.
To put it simply, IKEA furniture size cannot be changed, your home can put, cannot put their own way; and custom furniture is tailor-made, the dimensions could be large or small. Customized and prefabricated finished items are two completely different approaches which can be different in focus and direction of operation.
It will be a good choice now for you to choose the maker to modify your personal furniture now.
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