Globally, using cell phones, smartphones, iPads and tablets for surfing the internet is growing within an alarming rate due to the convenience, cost-efficiency, ease. The application of cellular phones is closing the digital divide between your rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to develop websites which can be mobile-friendly to be able to reach these mobile users. Another way of the process would be to create designs which can be understanding of different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique found in web design to permit webpages answer the screen size, orientation and platform in the device a user is viewing with.
Responsive design will be the simple the first thing which includes changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. By way of example, if a user switches from a cell phone with a tablet device, the web site automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities involved with designing such websites, are mainly the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to disclose and conceal areas of images online. This fluidity causes it to be user-friendly, accessible and exquisite when compared to conventional websites. Users can surf your website regardless of the environment they wind up, hence helping the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that will not have options are missing out. To be the most widely used global search results, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
According to Moz, a well-respected search company within their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that using a responsive website might help augment marketing efforts of organizations to attain their business objectives.
Economical: Using desktop or laptops is normally more costly and/or inconvenient than using cellular phones. Mobile devices offer fast and simple usage of information about the move. Responsive websites are thus cost effective for users who spend little to no in time a workplace.
For businesses, the responsive web design reduces design and development costs as they do not have to develop different websites for several devices. Additionally, businesses will save cash on maintenance costs while they will likely be centering on merely one website.
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