Globally, the use of cell phones, smartphones, iPads and tablets for surfing the world wide web is growing at an alarming rate due to the convenience, cost-efficiency, ease and comfort. Using mobile devices is closing the digital divide involving the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to formulate websites which might be mobile-friendly in order to reach these mobile users. Another way of doing so is usually to create designs which might be attentive to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) is a technique utilized in website design allowing webpages reply to the display size, orientation and platform in the device an individual is viewing with.
Responsive design would be the simple the first thing that has changed the browsing behavior of browsers in recent years. Such websites can handle changing from device to device. For instance, if your user switches from your mobile phone into a tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities involved in designing such websites, are mainly the organization important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It has foreground images that scale with the layout to disclose and conceal aspects of images on websites. This fluidity helps it be user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your site regardless of environment they are, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended website design durban as best practice so firms that would not have options at a disadvantage. To be the most widely used global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably searching results.
Based on Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can safely say for certain that developing a responsive website might help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is usually higher priced and/or inconvenient than using mobile devices. Mobile devices offer easy and quick access to information on the move. Responsive websites are therefore cost effective for users who spend practically no in time an office space.
For businesses, the responsive website design reduces design and development costs because they do not ought to develop different websites for different devices. Additionally, businesses helps you to save funds on maintenance costs since they will probably be focusing on just one website.
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