Globally, the use of mobiles, smartphones, iPads and tablets for surfing the net is increasing within an alarming rate for the convenience, cost-efficiency, comfort and ease. The use of cellular devices is closing the digital divide between the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to produce websites which might be mobile-friendly as a way to reach these mobile users. Another way of the process would be to create designs which might be tuned in to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) is often a technique utilized in web page design to allow webpages answer the display size, orientation and platform of the device an end user is viewing with.
Responsive design are the simple the very first thing which has changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For example, if a user switches from the cellular phone to some tablet device, the web site automatically adapts and dynamically fits how big the screen.
Without delving much to the technicalities associated with designing such websites, listed below are the company advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to disclose and hide aspects of images over the internet. This fluidity helps it be user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your site regardless of environment they wind up, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended design as well practice so firms that don’t have options at a disadvantage. Is the most widely used global google search, Google explained that responsive websites are simple to crawl and perform favourably in search results.
Based on Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals focusing on SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we can safely say without a doubt that having a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Economical: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Cellular devices offer easy and quick access to information on the move. Responsive websites therefore are reasonable to users who spend little to no period in an office space.
For businesses, the responsive web page design reduces design and development costs as they do not must develop different websites for several devices. Additionally, businesses preserves money on maintenance costs while they is going to be concentrating on only one website.
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