Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the world wide web is growing at an alarming rate due to its convenience, cost-efficiency, comfort and ease. The application of cellular devices is closing digital divide between the rich and poor; along with the urban and rural dwellers. Every business are duty-bound to produce websites which are mobile-friendly to be able to reach these mobile users. Just one way of doing so is to create designs which are tuned in to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) can be a technique utilized in web site design to allow webpages react to the screen size, orientation and platform of the device a user is viewing with.
Responsive design include the simple the first thing that has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For instance, if your user switches from the cellphone to a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much to the technicalities linked to designing such websites, are mainly the company great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale with all the layout to reveal and conceal parts of images on the website. This fluidity causes it to be user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your site regardless of environment they wind up, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended web design the best practice so firms that will not have choices missing out. Being the hottest global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably looking results.
According to Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can easily safely say definitely that using a responsive website might help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is usually higher priced and/or inconvenient than using cellular devices. Mobile devices offer simple and fast usage of information about the move. Responsive websites are therefore cost effective for users who spend little to no time in a workplace.
For businesses, the responsive web site design reduces design and development costs as they do not need to develop different websites for various devices. Additionally, businesses will save you cash maintenance costs because they will probably be concentrating on only one website.
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