I believed about offering this post on band promotion since i have often heard new bands and struggling musicians wishing they got more paying gigs. Finding a paying gig is great, I am talking about… you spend a lot of time, energy and in many cases money on getting your act together.. rehearsing, traveling to rehearsals and gigs (gas can be a pain if you travel by car), buying your gear, etc. But getting paid gigs for brand new acts can be be extremely difficult.


As i realize its great to get paid, I don’t mean to express consider a band as being a business. What I am saying is, it would be practical to a minimum of have your costs covered.

Of course, that could depend upon you and your explanations why you are in a band to begin with.

Some bands want to play; love playing; believe playing and getting their music out there is the better compensation there is… and the return of these investment in effort, money and time is always that possibility to get up there and PLAY. There are also others who work on a long-term goal like building their own following and getting their music across in their mind.

Exactly why you’re doing so, basically sums it down.

But, if you wished to get paying gigs, here are some things you can do.

1. Work with Your products or services

Now and then I locate client who struggles with promoting their services or products, and place in several effort and then get minimal results. The reason is, they haven’t yet been able to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will invariably yield mediocre results.

So what is your product? The band, and your music. The key question for you is how can you set yourself aside from the rest. What is it you do that differs from the others, or what is it that you can do a lot better than all others?

“What do you want individuals to remember and LIKE you for?”

2. Define Your Music/Repertoire

Repertoire defines which band you might be. What’s more, it defines who your audience is. I think writing and recording original material is great because by having your own music you create a good point that others will not have. It can be that final sum of a collaborative creative effort that market your music BUT, doesn’t guarantee success, since to your band to become successfully with regard to your music, you’d probably first must attract an audience that gets to know and enjoy it.

About the same note, being a cover band does not necessarily mean you are unable to get paying gigs. There are a lot of cover bands which get paid well for small bar gigs as well as major events.

Exactly what it is dependant on will be the novelty from the band, and your draw. Novelty is always that something in regards to you that men and women will want to come see; and your draw will be the height and width of the bunch you can gather your gigs.

3. Market Yourself

You need to sell yourself to those who you suspect would many thanks for band and just what you have to offer. You can find basically 2 types of people you would like to sell to; you’ll find those who you would like visiting your gigs and appreciating your music, and the those who are in a position to hire you for gigs.

This may really be the classic “the chicken or perhaps the egg scenario”, in places you actually grow your audience and acquire more exposure since they can be playing more gigs, but to obtain additional gigs you still have to get invited or hired by people who have aid in making gigs happen.

Nonetheless it doesn’t have to be complicated. Simply do both simultaneously.

Networking is the vital thing. The harder people you get to meet, the more contacts you determine, the closer you get to your ultimate goal.

4. Management / Representation

You ‘must’ have a supervisor. A professional figure individual preference trust and count on to dedicate yourself nothing less than the success and well-being from the band.

A manager must be a tenacious businessman. He could be a negotiator, understands marketing, and even more importantly he believes in the product he’s entrusted with. His absolute goal is to sustain and develop further the item he manages.

Using a manager will surely have several benefits, the other of the things I see managers doing that bands that manage themselves cannot, is be objective. The manager sees a thing that individual members in the band usually do not see, this is especially true when some members of this guitar rock band develop egos that cloud their judgment. Members usually tend to get tunnel vision and might not respond well with people’s opinions that may not be flattering, a supervisor knows if criticisms are valid and take these not emotionally but objectively.

A manager is both a member of the viewers and outsider; an affiliate while he works together the viewers to realize their goals. He could be an outsider that can make rational decisions and in many cases be critical from the group if it fails to deliver what their audience expects.

Musicians can often be the most stubborn of men and women, and the least receptive to criticism, along with a trusted opinion from an authority figure might help this guitar rock band work to better the item. Remember that the manager is most importantly a business person, anf the husband runs this guitar rock band because it is “profitable”… the simpler to advertise a band, the more money it makes, the more money the manager makes too.

Managers ought to be very aggressive and persistent, an associate of mine (a supervisor to get a huge act) once told me a tale regarding how she approached bar after bar and then get denied each and every time and was given all kinds of reasons and excuses. She never gave up, and didn’t quit her band… today that band is often a major recording artist… and actually to remain big for a long time now.
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