I believed about penning this post on band promotion because I commonly hear new bands and struggling musicians wishing they got more paying gigs. Finding a paying gig is a useful one, I mean… you spend considerable time, energy and in many cases cash on having your act together.. rehearsing, planing a trip to rehearsals and gigs (gas can be a pain in case you travel by car), buying your gear, etc. But getting paid gigs for brand spanking new acts can be quite difficult.


While I believe that it is great to acquire paid, I can’t mean to convey think about a band as being a business. What I am saying is, it will be practical to a minimum of have your costs covered.

Naturally, that would depend on you and the logic behind why you are in a band to begin with.

Some bands wish to play; love playing; believe that playing and achieving their music around is the greatest compensation there is certainly… and also the return with their purchase of effort, money and time is opportunity to wake up there and PLAY. There are also other individuals who focus on a long-term goal like building their very own following and achieving their music across for them.

Reasons why you’re doing so, pretty much sums it up.

But, in case you planned to get paying gigs, below are a few things you can do.

1. Work with Your products

Now and then I come across a client who struggles with promoting their services or products, and hang in a lot of effort simply to get minimal results. The reason is, they haven’t been able to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will always yield mediocre results.

So what exactly is your product? The band, plus your music. The important thing real question is how can you set yourself aside from the rest. What is it you accomplish is unique, or what exactly is it that you can do much better than everyone else?

“What do you want people to remember and As you for?”

2. Define Your Music/Repertoire

Repertoire defines which kind of band you are. What’s more, it defines who your audience is. I think writing and recording original material is great because with your own personal music you develop a good thing that others would not have. It can be that final amount of a collaborative creative effort that market your music BUT, will not guarantee success, since for your band to become successfully renowned for your music, you’d first must attract a crowd that gets to listen to and enjoy it.

About the same note, like a cover band doesn’t imply you can not get paying gigs. There are tons of canopy bands that will get paid well for small bar gigs and even major events.

What it relies on is the novelty from the band, plus your draw. Novelty is something about you that men and women should come see; plus your draw is the size of the group you can gather for your gigs.

3. Market Yourself

You need to sell yourself to individuals who you think would many thanks for band and what you have to offer. You can find basically 2 types of people you wish to market to; there are individuals who you would like visiting your gigs and appreciating your music, and also the those who are capable to hire you for gigs.

This will actually be the classic “the chicken or egg scenario”, that you actually improve your audience and obtain more exposure when you are playing more gigs, but to get more gigs you have to acquire invited or hired by individuals who’ve support for making gigs happen.

But it need not be complicated. You just have to do both at the same time.

Networking is vital. The harder people you’re able to meet, the harder contacts you establish, the closer you’re able to your main goal.

4. Management / Representation

You need a supervisor. An expert figure who you trust and trust to get results for nothing less than the success and well-being from the band.

A manager must be a tenacious businessman. He could be a negotiator, understands marketing, and most importantly he believes within the product he’s entrusted with. His main goal is usually to sustain and develop further the merchandise he manages.

Using a manager can have many advantages, and one of the items managers doing that bands that manage themselves cannot, is be objective. The manager sees something which individual members in the band tend not to see, this runs specifically true when some folks this rock band develop egos that cloud their judgment. Members often get tunnel vision and may also not respond well to other people’s opinions that will not be flattering, a supervisor knows if criticisms are valid and take these not emotionally but objectively.

A manager is both associated with the audience and outsider; an affiliate because he works together with the audience to attain cause real progress. He could be an outsider who are able to make rational decisions and in many cases be critical from the group whether it fails to deliver what their audience expects.

Musicians can sometimes be probably the most stubborn of men and women, and also the least receptive to criticism, as well as a trusted opinion from an authority figure might help this rock band work to better the merchandise. Keep in mind that the manager is most importantly a businessman, anf the husband runs this rock band because it is “profitable”… the better to market a band, the harder money it makes, the harder money the manager makes too.

Managers should also be very aggressive and chronic, a buddy of mine (a supervisor for any huge act) once explained an account about how she approached bar after bar simply to get denied each time and it was given a number of reasons and excuses. She never lost the battle, and didn’t stop trying her band… today that band is often a major recording artist… and also to remain big for some time now.
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