Technology is influencing our strategy for acting, it influences our knowhow and marketers must accommodate it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable way of seeing things. Possessing this in mind, will enable us to evolve more careful.
This connection with the most up-to-date technological development is influencing publishers to evolve or die. One those trends is the increased using “fringe” social hubs. Brands with a broader presence will certainly be type of less skeptical when publishing content via social hubs which are considered during the past “fringe.” Over time we’re also noticing many interesting strategies to interactive content, among those is by 360 views photo like a virtual 360 view. Another trend will be the using animated GIFs dominating newsfeeds and timelines. These will continue its growth for an additional years.


According to technology again, algorithms are to generate content. We’re now listening the creation of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing a proper mix of SEO, SMM, UX and analytics may help you reap rich rewards if you value their importance equally and treat them together as an alternative to individual components
Paid Social. We remarked that last 2015 there was a major growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously will continue to dwindle as social support systems aggressively push for promotion on his or her platforms. It’s time and energy to compensate for the paid social approach as this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison with content on their native publishing platforms.
Real-time aggregated submissions are about the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be form of less skeptical when publishing content via social hubs which are considered during the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are centered on Snapchat and Instagram and will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by research by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a portion of every content web marketing strategy in 2016.
Visual content like infographics continues enabling marketers to deliver personalized content. Global internet speed grew by 17% within a year. Slow web connection is very little problem anymore, therefore delivering cool graphic-oriented content must be paramount to employ for an additional years.
Mobile marketing will rise even higher. You will see more mobile access to new audiences over the years. It’s got remained the same as years go by but it will just get higher and over the following years.
Virtual Reality and Augmented Reality. Facebook’s main technique of another years is augmented reality. Creating virtual reality based content allows marketers to explore a whole new frontier of content assimilation. This will give a push for giant brands. Facebook’s new 360 video options opening a new an entire world of content creation possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started focusing on ranking for long-tail keywords. This is one of the main key drivers that will define SEO in 2016.
Finally, make this year time to establish real bonds between customers plus your brand. Do internal marketing at the organization, company or startup in order to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is due to internal resistance. To provide a compelling brand to customers means marketers should effectively engage and cut across a company. This can be neither easy nor welcome, however it appears many agree. Improving the product offering will be the #1 way marketers feel customer intimacy could be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is when they could most effectively build intimacy. In addition they indicated that the majority of their potential customers associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience could be more important than previously in 2010 – how this article is delivered, though, is vital. App development and content to have an instant society. The five most widely used messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are starting to adopt notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do much more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat provides Snapchat Discover and also the alternative for any advertiser or individual to make their own geo filter with Snapchat at the moment. Messaging is huge inside the digital world. Expect digital marketers to make it a whole lot larger.
A trend towards a longer sales funnel where digital marketers offer an increasingly higher level of value upfront, before moving towards requesting a real world address or moving into a sales sequence. This will likely usually have the form of content marketing – via blog posts, YouTube videos, and webinars, and also over the growing live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers will be those who find themselves able to begin a higher level of trust before asking prospective clients and customers for that sale. That is additional benefit marketers because they will need to strategically craft a lot of free content, however the rewards will be are a simpler sale whenever they do ask for it, simply because they have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But information is now more dynamic, accessible, and broadly understood. This may open new opportunities for messaging optimization – but, more to the point, this access to data will challenge marketers to become nimbler and responsive.
Awesomedia one of the biggest branding firm & digital agency in Scandinavia use science, technology and inspiration from above to adopt that you divine realms of absolute moments of awe, although some give you a temporal experience, awesomedia from Finland takes your brand to positioning it towards the core of your target. The remaining are just beautiful designs.
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