Technologies are influencing our way of acting, it influences our knowhow and marketers must adjust to it. Inside the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable method of seeing things. Possessing at heart, will enable us to adapt more careful.
This experience of the latest technological development is influencing publishers to evolve or die. One those trends may be the increased use of “fringe” social hubs. Brands with a broader presence will surely be kind of less skeptical when publishing content via social hubs that were considered before “fringe.” Over time were also noticing many interesting strategies to interactive content, among those is via 360 views photo being a virtual 360 view. The other trend is the usage of animated GIFs dominating newsfeeds and timelines. Both of these continue its growth for the following years.


Based on technology once more, algorithms are now to generate content. We have been now listening the creation of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that the proper blend of SEO, SMM, UX and analytics can help you reap rich rewards whenever you value their importance equally and treat them as one instead of individual components
Paid Social. We pointed out that back 2015 there was a huge growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly dwindle as social networking sites aggressively push for promotion on their platforms. It’s time for it to catch up on the paid social approach because this is just getting bigger
New publishing options in social websites. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison with content on their own native publishing platforms.
Real-time aggregated content articles are around the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands with a broader presence will certainly be sort of less skeptical when publishing content via social hubs that were considered before “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are aimed at Snapchat and Instagram and will only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a study by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a section of every content online marketing strategy in 2016.
Visual content including infographics continue enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow net connection isn’t a problem anymore, therefore delivering cool graphic-oriented content must be paramount to apply for the following years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences over the years. It’s got remained consistent as years go by however it will just get higher and better next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the subsequent years is augmented reality. Creating virtual reality based content will allow marketers to understand more about a brand new frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video choice is opening the latest arena of articles possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started emphasizing ranking for long-tail keywords. This can be one of many key drivers that may define SEO in 2016.
Finally, make this year the time to create real bonds between customers plus your brand. Do internal marketing your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is because of internal resistance. To provide an engaging brand to customers means marketers have to effectively engage and cut across a business. This can be neither easy nor welcome, however it appears many agree. Increasing the product offering is the #1 way marketers feel customer intimacy can be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is where they are able to most effectively build intimacy. They also indicated that many their potential customers associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience is often more important than previously this coming year – how this content is delivered, though, is the vital thing. App development and content for an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are beginning to consider notice. Facebook has recently integrated branded campaigns into Facebook Messenger and offers to do a greater portion of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat provides Snapchat Discover as well as the option for any advertiser or individual to generate their own geo filter with Snapchat on Demand. Messaging is already huge in the digital world. Expect digital marketers making it a great deal larger.
A trend towards a longer sales funnel where digital marketers provide an increasingly high level of worth upfront, before moving towards requesting a real world address or stepping into a sales sequence. This will likely usually take are content marketing – via blog articles, YouTube videos, and webinars, and also with the growing live video space using platforms for example Periscope and Facebook Live. Essentially the most successful digital marketers will probably be those who are in a position to begin a advanced level of trust before asking prospects and customers for the sale. This really is additional work for marketers given that they must strategically craft a substantial amount of free content, nevertheless the rewards comes into play the sort of a less arduous sale whenever they do obtain it, given that they have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But info is now more dynamic, accessible, and broadly understood. This can throw open new opportunities for messaging optimization – but, most importantly, this use of data will challenge marketers to get nimbler and responsive.
Awesomedia one of the biggest brand marketing agency & digital agency in Scandinavia use science, technology and inspiration from above to adopt you to definitely divine realms of absolute moments of awe, although some supply you with a temporal experience, awesomedia from Finland takes your brand to positioning it for the heart of one’s target. The remaining are merely beautiful designs.
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