Technologies are influencing our way of acting, it influences our knowhow and marketers must conform to it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable way of seeing things. Having this at heart, will enable us to adapt more careful.
This experience of the newest technological development is influencing publishers to evolve or die. One those trends could be the increased usage of “fringe” social hubs. Brands having a broader presence will surely be kind of less skeptical when publishing content via social hubs which were considered previously “fringe.” Over time we have been also noticing many interesting methods for interactive content, some of those is through 360 views photo as being a virtual 360 view. One other trend will be the utilization of animated GIFs dominating newsfeeds and timelines. These two will keep its growth for an additional years.


According to technology again, algorithms are to build content. We have been now listening the creation of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that a proper combination of SEO, SMM, UX and analytics may help you reap rich rewards if you value their importance equally and treat them together as opposed to individual components
Paid Social. We pointed out that last 2015 there is a big growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say continues to dwindle as social support systems aggressively push for advertising on the platforms. It’s time to atone for the paid social approach because just getting bigger
New publishing options in social websites. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison with content on their own native publishing platforms.
Real-time aggregated content is for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands which has a broader presence will surely be form of less skeptical when publishing content via social hubs that were considered before “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are aimed at Snapchat and Instagram and definately will only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. Based on a report by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a portion of every content marketing strategy in 2016.
Visual content such as infographics continue enabling marketers to deliver personalized content. Global internet speed grew by 17% in a year. Slow web connection is very little problem anymore, therefore delivering cool graphic-oriented content should be paramount to employ for the following years.
Mobile marketing will rise even higher. There’ll be more mobile usage of new audiences as time goes by. It has remained constant as years ignore but it will just get higher and higher within the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the following years is augmented reality. Creating virtual reality based content allows marketers to explore a fresh frontier of content assimilation. This gives a push for big brands. Facebook’s new 360 video choice is opening the latest realm of articles possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This can be one of the many key drivers that will define SEO in 2016.
Finally, get this year some time to ascertain real bonds between customers and your brand. Do internal marketing for your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is caused by internal resistance. To offer a compelling brand to customers means marketers must effectively engage and cut across a company. That is neither easy nor welcome, nevertheless it appears many agree. Enhancing the product offering may be the #1 way marketers feel customer intimacy can be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is when they can most effectively build intimacy. Additionally, they established that many the clientele associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience could be more important than previously this coming year – how the information is delivered, though, is key. App development and content to have an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers have started to look at notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do a greater portion of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat provides Snapchat Discover and the alternative for any advertiser or individual to make their unique geo filter with Snapchat at will. Messaging has already been huge inside the digital world. Expect digital marketers to make it even bigger.
A trend towards a longer sales funnel where digital marketers present an increasingly higher level of value upfront, before moving towards asking for an email address or getting into a sales sequence. This will usually maintain the type of content marketing – via blogs, YouTube videos, and webinars, as well as over the growing live video space using platforms for example Periscope and Facebook Live. Probably the most successful digital marketers will be those who find themselves in a position to generate a higher level of trust before asking clients and customers for the sale. This is additional help marketers given that they should strategically craft a lot of free content, but the rewards comes into play the form of a simpler sale once they do ask for it, simply because have established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But information is now more dynamic, accessible, and broadly understood. This may open new opportunities for messaging optimization – but, more importantly, this entry to data will challenge marketers to get nimbler and responsive.
Awesomedia one of the biggest brand marketing strategy & digital agency in Scandinavia use science, technology and inspiration from above to take one to divine realms of absolute moments of awe, while some offer you a temporal experience, awesomedia from Finland takes your brand to positioning it to the life blood of your respective target. The remainder are simply beautiful designs.
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